Factors Influencing Consumers' Intention to Purchase Clothing Online

Table of contents

Acknowledgement

Abstract

CHAPTER

1. Introduction

2. Literature Review
2.1 Online Shopping
2.2 Motives to online shopping
2.3 Barriers to online shopping
2.3.1 Perceived Risk
2.3.2 Online shopping experience
2.4 Underlying framework
2.4.2 Technology Acceptance Model
2.5 Product Involvement

3. Methodology
3.1 Research Instrument
3.2 Sampling
3.3 Measurement and questionnaire design
3.4 Validity and Reliability
3.5 Data analysis

4. Findings and Discussion
4.1 Questionnaire results and analyses
4.2 Online behaviour
4.2.1 Internet use
4.2.2 Online clothing purchases
4.2.3 Online purchases
4.2.4 Intention to purchase clothing online
4.3 Influence of gender
4.4 Evaluation of online shopping
4.5 Testing hypotheses
4.6 Summary and Discussion of findings

5. Conclusion and recommendations

6. Bibliography

7. Appendices
7.1 Appendix 1
7.1.1 Theory of Reasoned Action
7.2 Appendix 2
7.2.1 Questionnaire (piloted version)
7.2.2 Questionnaire (final version)
7.3 Appendix 3
7.3.1 SPSS Findings: Descriptive Statistics