Fachbuch, 2011
118 Seiten
1. Begin With The End In Mind
2. Hire The Best
3. Share The Wealth
4. Have A Consistent Message
5. Keep Fit and Healthy
6. Hire Slow – Fire Fast
7. Create Deep Expertise
8. Someone Has To Be The Boss
9. Define What Problem You Solve
10. Stick To What You Know Best
11. Chase The Money
12. Obtain The Best Advice
13. Create Interesting And Challenging Jobs
14. Use Innovation To Compete
15. Be Accountable To A Board
16. Reward Exceptional Performance
17. Set The Right Customer Expectations
18. Plan For The Worst Case
19. Keep The Bank Informed
20. To Control You Have To Measure
21. Educate And Cross Train Workers
22. Ask Your Customers For Feedback
23. Build Recurring Revenue
24. Engage Your Customers
25. Develop Strong Values
26. Use Complaints As Feedback
27. Productize Knowledge
28. If Its Not Fun – Get Out
29. Don't Compromise On Ethics
30. Find The Compelling Need
31. Build Teams Not Islands
32. Use Deal Makers Not Deal Breakers
33. Make Everyone Accountable
34. Develop Strategic Partners
35. Cash Is King
36. Set Realistic Targets
37. Lock In Customers
38. Document Your Processes
39. Plan For Succession
40. Admit Mistakes and Fix Them
41. Reward Having A Go
42. Develop An Exit Plan
43. Have An Escalation Process
44. Find Unmet Needs
45. Measure Activity Against Targets
46. Exclude Personal Expenses
47. Install a Good Reporting System
48. Pragmatic Beats Perfection
49. Focus, Focus, Focus
50. Shotgun Marketing Is A Waste
51. Lowest Price Is Fragile Positioning
52. Always Pay Market Price
53. Join A Peer Group
54. Try Before They Buy
55. Quality Pays
56. Keep Staff Informed
57. Leave Your Ego At The Door
58. Never Oversell Or Over Promise
59. What Will Go Wrong Probably Will
60. Create Value Beyond Functionality
61. Find A Business Partner
62. No One Is Indispensable
63. Have Your Business Audited
64. You May Have To Fire Your Friends
65. Have Customers Sign Off
66. Barter Where You Can
67. Don't Forget Your Family
68. Don't Assume – Get The Evidence
69. Check Your Brand Image
70. Acquisitions Are Problematic
71. Beware The Management Fads
72. Have An Internal Devil’s Advocate
73. Have A Business Plan
74. Never Trash The Competition
75. Marketing Is Not Just Advertising
76. Distributors Have Their Own Agendas
77. Overseas Takes A Long Time
78. Green Is Good
79. Make Sure You Can Deliver
80. Be Ready For The Acquisition Offer
81. Wait Until The Money Is In The Bank
82. Implement A Zero Tolerance Policy
83. Set The Example
84. Treat Suppliers Fairly
85. Create Good Customer Experiences
86. Don't Over Borrow
87. Develop Networks
88. Create Good Job Descriptions
89. Benchmark Your Business
90. Measure Customer Satisfaction
91. Watch Out For The Large Customer
92. Raising Funds Takes A Long Time
93. Educate Yourself
94. Loyalty Is Often Only Skin Deep
95. Salespeople Always Want More
96. Beware Of The Tax Department
97. Build A Reputation
98. Avoid Litigation Whenever Possible
99. Empathy Not Excuses
100. What If There Is No Right Answer
101. The Buck Stops Here
This book aims to provide entrepreneurs with actionable, common-sense advice to successfully navigate the lifecycle of a business, from startup to exit, ultimately increasing the probability of achieving significant wealth.
1. Begin With The End In Mind
There are many things we do in business which take years to come to fruition. Without a plan to make it happen it is highly unlikely we will achieve our personal and business objectives. Start with what you want from the business – security, status, wealth, interesting and challenging activities and so on. With the end in mind, you have a way of judging every decision you make. Does it advance you towards your goal or is a distraction?
You need to set out what you want the business to look like in 1, 3 and 5 years time and then build a plan to get you there. Even if it is your intention to sell the business, work out who the best buyers are and what you need to do to make it a great deal for them. Make your goal realistic but challenging. Set out the intermediate steps you need to achieve and use these to measure progress. But don't be a slave to the plan. If a better opportunity comes along, be open to evaluating it against your prior goal.
1. Begin With The End In Mind: Emphasizes setting long-term goals and a strategic plan to guide daily business decisions.
6. Hire Slow – Fire Fast: Explains the importance of rigorous hiring and the necessity of acting quickly when an employee is not the right fit.
35. Cash Is King: Highlights cash flow management as the primary driver of business survival and health.
48. Pragmatic Beats Perfection: Advises entrepreneurs to prioritize bringing a functional product to market over perfecting it indefinitely.
Entrepreneurship, Business Growth, Exit Strategy, Startup, Wealth Accumulation, Management, Customer Satisfaction, Risk Management, Cash Flow, Strategic Planning, Business Success, Leadership, Innovation, Scaling, Efficiency.
The book serves as a practical guide for entrepreneurs to survive, grow, and profitably exit their business ventures by following fundamental management principles.
The central themes include effective leadership, financial management, customer engagement, building resilient teams, and strategic long-term planning.
The author aims to increase the probability of entrepreneurial success by helping founders avoid common mistakes through practical wisdom and business education.
The author utilizes a pragmatic, experience-based approach, distilling decades of personal consulting and entrepreneurial experience into actionable rules for survival and growth.
The main body consists of 101 specific, bite-sized tips covering operational, strategic, financial, and personnel-related aspects of running a business.
Key terms include Entrepreneurship, Business Growth, Exit Strategy, Cash Flow, Management, and Strategic Planning.
It ensures that the right culture is maintained and that underperforming staff, who can drain productivity and morale, are removed promptly.
The author suggests viewing the bank as an essential supplier that must be kept informed about the business's health to ensure continued support, especially during difficult times.
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