Bachelorarbeit, 2011
118 Seiten, Note: B/1,7
1. Introduction
1.1. Background
1.2. Problem discussion
1.3. Research question
1.4. Purpose
1.5. Delimitation
2. Theoretical Framework
2.1. Theory on Mergers & Acquisitions
2.1.1. Mergers
2.1.2. Acquisitions
2.2. Trends in Mergers & Acquisitions
2.2.1. Mergers & Acquisitions as a Trend in history
2.2.2. Behavioral Catalysts in Mergers & Acquisitions
2.3. Value creation in Mergers & Acquisitions
2.3.1. The discounted cash flow model
3. Methodology
3.1. Research design
3.1.1. Sample
3.2. Data collection
3.2.1. Realization
3.2.2. Operationalization
3.3. Research quality
3.3.1. Validity
3.3.2. Reliability
3.3.3. Source criticism
4. Empirical investigation
4.1. The Case Study – Boss Media AB
4.1.1. Industry background - the online gaming industry
4.1.2. Company background - Boss Media AB
4.2. Revelations from the empirical data
4.2.1. Revelations from the interviews and statistical ascertainment
5. Analysis
5.1. Mergers & Acquisitions - a trend caused by social behavior?
5.2. Mergers & Acquisitions – sustainable value creation?
5.2.1. Evaluating Boss Media AB - the discounted cash flow model
5.2.2. Results from the evaluation of Boss Media AB
6. Conclusion
6.1. Summary of the results
6.2. Limitations
7. Reflections
7.1. Reflections of Mergers & Acquisitions as trigger for trends and value creation
7.2. Suggestions for future research
This thesis examines the field of Mergers and Acquisitions (M&A), specifically investigating whether they are a strategic tool for sustainable value creation or a phenomenon driven by social behavioral patterns and cyclical trends. The core research aim is to determine if managerial overconfidence (hubris), organizational power display (managerialism), and imitative behavior (herding) act as catalysts for M&A waves that ultimately destroy rather than create shareholder value.
Hubris
The selfish behavior of management and its impacts on acquisitions has been assessed by Roll (1986). Roll (1986) claims that overpriced premiums paid in an acquisition process result from the overestimation of increase in value. He argues that value does not accumulate in M&As due to hubris. This overestimation is triggered by the management’s arrogance and belief that they are entitled to make the best decisions and therefore destroy value (Seth, Son, & Pettit, 2000). Roll (1986), who was the first to classify management’s behavior in the context of M&A activities, refers to it as hubris.
Markets and management are expected to behave rational and thrive for their equilibrium (Peters, 2005). Rational decision making provided, acquisitions are supposed to result in an increase of value for the buyer (Roll, 1986). However, an imbalanced market reflects upon the irrational behavior of management and does not add value to an M&A investment (Hayward & Hambrick, 1997). An example of overvaluation is the occurrence of bidding wars in acquisition, resulting in prices beyond realistic dimensions (Borghese & Borgese, 2002). Managers risk being excluded, if they disobey market’s rules (Peters, 2005). Managers infected by hubris will not retreat from the bid unless they face serious personal harms (Roll, 1986). They will not consider the best interest of the company any longer, but thrive for self-fulfillment (Hayward & Hambrick, 1997). Especially retreating from a bid shows weakness and implies the lack of resources to acquire the target (Roll, 1986). Overvalued bids are more likely to be accepted during economic peaks as managers easily overestimate synergetic effects (Rhodes-Kropf & Viswanathan, 2004). They accept internal overpricing as a reason of asymmetrical information, assuming the company is undervalued externally (Malmendier & Tate, 2008).
1. Introduction: Presents the research focus on M&A as a potential fad versus a value-creation tool, establishing the problem discussion and the core research questions.
2. Theoretical Framework: Defines M&A concepts, explores historical trends and cycles, and details behavioral theories like hubris, managerialism, and herding alongside valuation models like DCF.
3. Methodology: Outlines the qualitative case study approach, the selection of Boss Media AB as the research object, and the methods used for data collection and analysis.
4. Empirical investigation: Provides the background of the online gaming industry and Boss Media AB, and presents the empirical findings gathered from interviews and financial reports.
5. Analysis: Interprets the empirical findings using the established theoretical framework to assess if M&A activity is driven by social behavior and whether it results in sustainable value creation.
6. Conclusion: Summarizes the key findings, answering the research questions regarding social catalysts, and addresses the limitations of the study.
7. Reflections: Discusses the practical implications of the findings for practitioners and offers suggestions for future academic research in this field.
Mergers and Acquisitions, M&A Waves, Value Creation, Hubris, Managerialism, Herding, Discounted Cash Flow, DCF, Boss Media AB, Online Gaming, Behavioral Catalysts, Overpricing, Shareholder Value, Corporate Strategy, Market Efficiency.
The research investigates whether Mergers and Acquisitions are driven by rational economic strategies for value creation or if they are primarily motivated by social behavior and recurring market trends.
Key themes include the impact of behavioral catalysts such as hubris, managerialism, and herding on M&A activity, alongside the financial evaluation of acquisitions using the Discounted Cash Flow (DCF) model.
The study aims to determine if M&A is a trendy fad that often destroys value or a sustainable method for corporate growth, while questioning if acquisition prices accurately reflect the target's value.
The research utilizes a qualitative case study approach, involving semi-structured interviews with industry participants, as well as a quantitative financial analysis using the Discounted Cash Flow (DCF) model to evaluate the specific case of Boss Media AB.
The main body integrates theoretical perspectives on M&A design and behavior with an empirical investigation of Boss Media AB, followed by an analytical section that evaluates whether the observed acquisition behaviors align with sustainable value creation.
The work is defined by terms such as Mergers and Acquisitions, M&A waves, behavioral catalysts (hubris, managerialism, herding), value creation, and financial valuation methods like the DCF model.
Boss Media AB was selected due to its significant involvement in M&A activities within the rapidly growing and highly competitive online gaming sector, and because it provided the necessary transparency for a detailed case analysis.
The 2008 financial crisis serves as a contextual backdrop to analyze how GTECH Corporation utilized economic instability to acquire companies, providing a practical example of how power display and managerial behavior influence M&A decisions.
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