Masterarbeit, 2011
258 Seiten, Note: 1,0
This thesis examines the interdependencies between various strategies individuals employ to enhance their relative status. It challenges the traditional view of these measures as independent and explores how economic and social circumstances influence their strategic use. The study aims to understand how individuals combine these strategies to gain a relative status advantage.
This research focuses on the interplay of status, relative status advantage, consumer behavior, strategic decision-making, signalling, economic capital, cultural capital, and the framework developed by Pierre Bourdieu. The study investigates how individuals navigate these concepts to elevate their social standing.
Individuals use various strategic measures, depending on their economic and social circumstances, to signal superiority or belonging to a desired reference group.
Bourdieu's model differentiates between economic capital (income, property) and cultural capital (education, upbringing) as the primary tools for establishing social standing.
It refers to the fact that measures to raise status are not independent; individuals combine different strategies (e.g., signaling wealth and education simultaneously) to maximize their impact.
Since status is a relative construct, an individual can only raise their status if the chosen strategies are recognized and acknowledged by their reference group.
Short-term strategies focus on immediate signaling without changing capital, while long-term strategies aim to fundamentally increase an individual's economic or cultural capital over time.
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