Masterarbeit, 2011
511 Seiten, Note: 1,0
This research explores the impacts of interdependencies between strategies on an individual's increase in relative status. It aims to uncover how individuals perceive and navigate status within a social context, examining the influence of personal values, social comparisons, and consumption patterns. The study investigates how these factors influence an individual's pursuit of status and their overall satisfaction with their achieved status.
The study is structured around in-depth interviews with individuals who have diverse backgrounds and experiences. Each interview explores the individual's unique definition of status, their strategies for achieving status, their experiences with social comparison, and their consumption patterns. The interviews provide rich qualitative data, offering insights into the complexities of status perception and pursuit.
The study focuses on key concepts such as status, relative status, social comparison, consumption, reference groups, and individual satisfaction. The research utilizes a qualitative approach, analyzing interview data to understand the complex interplay of these factors in shaping an individual's pursuit of status.
The study explores how interdependencies between various life strategies impact an individual's increase in relative social status.
Status is examined through both material (luxury goods, brands) and immaterial aspects, influenced by personal values and social context.
The research investigates how individuals compare themselves to reference groups and how these comparisons shape their happiness and drive for status.
The study analyzes how family background and parental expectations shape an individual's lifelong pursuit of status and self-worth.
The study utilized in-depth qualitative interviews, the transcripts and guides of which are provided in the appendix.
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