Bachelorarbeit, 2011
45 Seiten, Note: 1,0
This paper analyzes Fair Trade in the Ethiopian coffee market from an economic ethics perspective, employing the Ordonomic research approach. It examines the interdependency of institutional rules and mind categories within a globalizing context. Using a three-tiered model, the paper explores the dilemma structures prevalent in North-South trade relationships, the conflicts present in public discourse, and the implications for rule-setting processes within the global coffee market.
The first chapter introduces the concept of Fair Trade and its development as a response to globalization. It then delves into the specific context of the Ethiopian coffee market, highlighting the "coffee paradox" and the role of fair-traded coffee in Ethiopia. The second chapter provides an Ordonomic perspective on New Governance, analyzing its role in supporting the state and exploring various types of New Governance commitments. The third chapter analyzes Fair Trade as an instrument of New Governance, identifying dilemma structures within North-South trade relationships. It explores solutions offered by Fair Trade along the entire coffee value chain, focusing on different types of commitments. Finally, this chapter examines the properties of Fair Trade, highlighting its challenges and deficits in daily implementation.
Fair Trade, Ethiopia, coffee, North-South trade, globalization, New Governance, Global Corporate Citizenship, Ordonomics, dilemma structures, prisoner dilemma, sustainability, ESG criteria.
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