Corporate Volunteering as Tool for Human Resource Development

Inhaltsverzeichnis (Table of Contents)

• INTRODUCTION
• RELEVANCE
• RESEARCH QUESTION & METHODS
• OUTLINE
• CORPORATE VOLUNTEERING - AN INNOVATIVE APPROACH OF CORPORATE CITIZENSHIP
• CORPORATE CITIZENSHIP (CC) - THE CONCEPTUAL FRAME
• The parameters of the 21st century.
• What is Corporate Citizenship?
• Different conceptions of CC.
• CORPORATE VOLUNTEERING (CV)
• What is Corporate Volunteering?
• CV in the US and in German-speaking countries.
• Reasons and strategy for applying CV.
• Types.
• Benefits
• Critique.
• HUMAN RESOURCE DEVELOPMENT
• FOUNDATIONS OF HUMAN RESOURCE DEVELOPMENT
• CREATING COMPETITIVE ADVANTAGE THROUGH HRD
• Needs assessment.
• How to satisfy an organization's developmental needs.
• Evaluation and Transfer.
• NEW DEMANDS ON HRD.
• Changes in the work sphere underlying HRD.
• The significance of 'softer' skills & emotional intelligence.
• Learning in Organizations.
• THE SIGNIFICANCE OF CV IN HUMAN RESOURCE DEVELOPMENT
• PRACTICAL EXAMPLES
• EMPIRICAL STUDY
• THE CASE
• RESEARCH METHOD
• Qualitative interviews
• Qualitative content analysis
• FINDINGS.
• DISCUSSION.

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This Master's thesis examines corporate volunteering as a tool for human resource development (HRD). It focuses on how corporate volunteering can be an innovative approach to corporate citizenship and how it can contribute to the development of employees. The thesis explores the theoretical foundations of corporate volunteering, analyzes the benefits and critiques of this approach, and examines its potential in the context of HRD.

• The evolution and contemporary relevance of Corporate Citizenship (CC)
• The concept of Corporate Volunteering (CV) and its various forms
• The role of HRD in fostering organizational competitiveness
• The potential of CV as a tool for employee development and organizational effectiveness
• An empirical study based on the Erste Group case, exploring the practical implementation and impact of CV on HRD

Zusammenfassung der Kapitel (Chapter Summaries)

The thesis begins with an introduction, outlining its relevance, research question, methods, and structure. Chapter II defines the concept of corporate citizenship and explores the various forms and potential of corporate volunteering. Chapter III delves into the theoretical foundations of HRD, focusing on creating competitive advantage through HRD and the emerging demands on HRD in a changing world. Chapter IV examines the significance of CV in HRD, exploring practical examples of its application. Chapter V presents an empirical study based on the Erste Group case, detailing the research methods and findings, and finally, Chapter VI concludes the thesis with a discussion of the key findings and future research directions.

Schlüsselwörter (Keywords)

The central themes and concepts explored in this thesis include corporate citizenship, corporate volunteering, human resource development, employee development, organizational effectiveness, ethical behavior, skills development, learning in organizations, empirical research, case study, Erste Group, and qualitative content analysis.