Masterarbeit, 2011
137 Seiten, Note: A
This paper investigates the success factors of start-ups, particularly those based on new business models that have gained traction through global impact and the influence of the internet. The paper examines the role of cultural and institutional environments in facilitating or hindering the transfer and adaptation of successful start-up models across borders. It explores the interplay between the success factors of start-ups and the specific challenges of cultural and institutional contexts, using the example of the "daily deal mania" to illustrate these dynamics.
The introduction sets the stage by highlighting the rise of successful web-based start-ups and emphasizing the importance of understanding their success factors. Chapter 2 explores the broader context of globalization and the internet's impact on the emergence of new business models. Chapter 3 delves into key success factors of start-ups, encompassing aspects like the business model, planning, team composition, networking, and funding.
Chapter 4 examines the cultural environment, focusing on Hofstede's cultural dimensions and their implications for start-up success. Chapter 5 delves into the institutional environment, exploring how legal frameworks and regulations can impact the success factors identified earlier.
Chapter 6 presents a case study of the daily deal mania, tracing the evolution of the couponing market, the rise of Groupon, and its global expansion. Chapter 7 delves into the adaption difficulties encountered when transferring the daily deal model to different cultural and institutional contexts.
While the conclusion is excluded from this preview, it's likely to synthesize the insights gathered from the previous chapters and offer a comprehensive model for understanding the successful transfer and adaptation of start-up models across borders.
The key concepts explored in this paper revolve around start-up success, intercultural transfer, and adaptation of business models. The paper draws upon research on globalization, the influence of the internet, cultural dimensions, and institutional environments. It investigates the role of success factors like business models, planning, team composition, networking, and funding in the context of cultural and institutional contexts. Furthermore, the paper uses the case study of the "daily deal mania" to illustrate the complexities of transferring and adapting successful start-up models across borders.
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