"From Value to Innovation" Construct Model

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Literature Review
• The MAP (Moving along Alignments and Paradoxes) Model
• Introduction to the MAP Model
• The MAP Model's Contribution
• Application of the MAP Model
• The VBI (Value Based Innovation) Model
• Introduction to the VBI Model
• The VBI Model's Contribution
• Application of the VBI Model
• Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper aims to present practical strategic and innovation models for top management and scholars, simplifying the decision-making process and providing clear guidance for entrepreneurs and managers. The models aim to validate the strategic use of innovation as a means to increase value creation.

• Value creation through innovation
• Strategic decision-making process
• Visual models for business strategy
• The role of value analysis in business strategy
• The impact of innovation on the business environment

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter introduces the paper's purpose and aims to present practical models for strategic and innovation decision-making, addressing the need for clear and simple decision-making tools within the business environment.
• Literature Review: This chapter reviews existing literature on business strategy, value creation, and innovation. It analyzes different perspectives on these concepts and highlights the need for a model that integrates value and innovation within a strategic framework.
• The MAP (Moving along Alignments and Paradoxes) Model: This chapter introduces the MAP model, a visual tool designed to provide a clear definition of any business strategy based on different variables. It explains the model's structure, its contribution to understanding the complexities of business decision-making, and its practical applications.
• The VBI (Value Based Innovation) Model: This chapter introduces the VBI model, a visual tool focused on defining the appropriate value curve for innovation. It describes the model's structure, its role in identifying the most suitable innovation types and scopes, and its application within an organization.

Schlüsselwörter (Keywords)

The key terms and concepts explored in this paper include dynamic models, business strategy, value-based innovation, decision-making, value analysis, and market needs. It examines how these elements interact within the context of a changing business environment.