Masterarbeit, 2011
70 Seiten, Note: 9,7 (of 10) - distinction
This dissertation aims to analyze the usage of smartphone applications in the tourism industry by examining existing mobile applications, identifying the consumer groups utilizing them, and forecasting future trends in this sector.
The dissertation focuses on the intersection of tourism and mobile technology. Key topics include smartphone applications, consumer behavior, travel experiences, and the challenges and opportunities of integrating these technologies into the travel and tourism industry. The work also highlights the role of these applications in various stages of the travel process.
Literature review suggests that the main customers are young men, ranging from business users to 'media junkies,' who primarily use these apps for travel planning.
According to the study, travellers in both Germany and Spain focus their usage mainly on the information stage (maps, guides) rather than the actual booking process.
The survey conducted in Madrid and Nuremberg showed that smartphone usage for tourism is more frequent in Germany than in Spain, with the iPhone being the dominant device used.
The main challenges identified are expensive roaming charges and poor internet connectivity, which limit the ability of tourists to use apps while on the move.
Companies should focus on providing secure, efficient, and personalized services that act as a reliable travel guide throughout the entire trip (pre-, during, and post-consumption).
Informative applications such as digital maps, navigation tools, and tourist travel guides are the most widely used types on the current market.
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