Bachelorarbeit, 2009
79 Seiten, Note: 1,3
This thesis analyzes the business model of European low-cost carriers (LCCs), examining the impact of their expansion and the challenges they face. It aims to provide a comprehensive understanding of the LCC phenomenon within the context of European aviation deregulation.
1. Introduction: This chapter likely provides a general introduction to the topic of low-cost carriers in the European aviation market, outlining the scope and objectives of the thesis. It sets the stage for the subsequent chapters by providing background information and highlighting the key research questions that will be addressed.
2. Deregulation of the European Aviation Market and its Impact on the Emergence of Low Cost Airlines: This chapter explores the historical context of European aviation, focusing on the deregulation process and its impact on the development of low-cost airlines. It likely analyzes the pre-deregulation environment, highlighting restrictive policies like bilateral agreements and the role of organizations like IATA. The chapter then details the liberalization phases, examining how these changes created opportunities for new entrants like LCCs to compete with established carriers, ultimately shaping the landscape of European air travel.
3. LCC Business Model and Characteristics: This chapter delves into the core operational and strategic aspects of the LCC business model. It likely defines what constitutes a low-cost airline, differentiating it from full-service carriers. A key focus is the cost structure of LCCs, analyzing factors such as aircraft type, route selection (point-to-point vs. hub-and-spoke), ancillary revenue generation, and operational efficiency. The chapter also likely explores market segmentation strategies employed by LCCs to target specific customer groups, such as business and leisure travelers.
4. Impacts of the LCCs Operations: This chapter assesses the wide-ranging effects of LCC operations. It likely examines the positive impacts, such as increased accessibility to air travel for consumers, economic benefits to airports through increased passenger numbers, and contributions to the European community. The chapter will then likely explore potential negative consequences, for example, environmental concerns related to increased air traffic and potential limitations of the low-cost product itself in terms of service quality and customer experience.
5. Long-Term Sustainability of the European Low Cost Model: This chapter analyzes the long-term viability of the LCC business model in Europe. It likely discusses the resilience of LCCs to economic downturns, examining how they adapt to fluctuating fuel prices and overall economic conditions. A significant part of the chapter likely focuses on the key challenges faced by LCCs, such as overcapacity in certain markets, pressure on average fares, and the ongoing need to control operational costs. The chapter also likely explores competitive strategies employed by LCCs to maintain their market position and ensure future success.
Low-cost carriers, European aviation market, deregulation, business model, cost advantages, market segmentation, sustainability, competitive strategies, economic impact, environmental impact.
This text provides a comprehensive analysis of the European low-cost carrier (LCC) business model. It examines the impact of European aviation market deregulation on the rise of LCCs, their characteristics, cost advantages, market impact, and long-term sustainability.
The key themes include: the deregulation of the European aviation market and its impact on LCC emergence; the LCC business model and its characteristics (including cost advantages and market segmentation); the impacts of LCC operations on consumers, airports, and the European community (both positive and negative); and the long-term sustainability of the European LCC model and the challenges it faces.
The text is structured into five chapters: 1. Introduction, 2. Deregulation and LCC Emergence, 3. LCC Business Model and Characteristics, 4. Impacts of LCC Operations, and 5. Long-Term Sustainability of the European LCC Model. Each chapter is summarized, providing an overview of its contents.
The text explores the historical context of European aviation, focusing on the deregulation process and its impact on the development of low-cost airlines. It examines the pre-deregulation environment, including bilateral agreements and the role of the International Air Transport Association (IATA), and details the liberalization phases that enabled the rise of LCCs.
The text defines the LCC business model and differentiates it from full-service carriers. It analyzes the cost structure, including factors such as aircraft type, route selection, ancillary revenue, and operational efficiency. Market segmentation strategies employed by LCCs to target specific customer groups (business and leisure travelers) are also discussed.
The text identifies several cost advantages of LCCs, including: aircraft size and seat density; fleet commonality; sector distance; aircraft utilization; usage of secondary airports; high labor productivity rates; route selection; distribution costs; and passenger service costs.
The text examines both positive and negative impacts of LCC operations. Positive impacts include increased accessibility to air travel for consumers, economic benefits to airports, and contributions to the European community. Negative impacts include environmental concerns related to increased air traffic and potential limitations of the low-cost product in terms of service quality and customer experience.
The text discusses several challenges to the long-term sustainability of the European LCC model, including: resisting economic downturns; managing overcapacity in certain markets; pressure on average fares; controlling costs; and maintaining a competitive edge in a dynamic market.
The text explores competitive strategies employed by LCCs to maintain their market position and ensure future success, including adopting a strategic position and leveraging capabilities.
Keywords include: low-cost carriers, European aviation market, deregulation, business model, cost advantages, market segmentation, sustainability, competitive strategies, economic impact, and environmental impact.
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