Forschungsarbeit, 2009
14 Seiten, Note: 1,7
The main objective of the "Avocadi" art and souvenir shop business plan is to establish a unique and profitable business in Szentendre, Hungary, attracting both tourists and locals. The plan aims to differentiate Avocadi from typical souvenir shops by offering a unique combination of high-quality, handcrafted souvenirs, original and reproduction mosaic artwork, and paintings.
Executive Summary: The Avocadi art and souvenir shop, located in Szentendre, Hungary, aims to differentiate itself from competitors by offering a unique blend of handcrafted souvenirs, original and reproduction mosaic artwork, and paintings. Its strategic location in a popular tourist destination, combined with its emphasis on high-quality products and a distinctive atmosphere, is expected to attract both tourists and locals. The business plan outlines the company's objectives, market analysis, and financial projections.
Company Summary: This section details the structure and operations of Avocadi. The company is a sole proprietorship owned by Veronika Minkova, collaborating with contracted artists for paintings and mosaics and independent producers for souvenirs. The start-up summary outlines the initial investment costs, including renovations, equipment purchases, materials, and marketing expenses. The location analysis highlights Szentendre's popularity as a tourist destination and its potential to support a unique art and souvenir shop.
Management: This chapter discusses the management structure of Avocadi. Veronika Minkova serves as the owner and manager, supported by her family and contracted artists (Dimitar Ivanov for paintings and Emil Minkov for mosaics), and souvenir producers. The plan details the roles and responsibilities of each member of the team, emphasizing their contribution to the overall success of the business.
Products: This section categorizes Avocadi's product offerings: souvenirs (comprising 86% of production), mosaics and paintings (9% and 4% respectively), and bags and purses (1%). It highlights the emphasis on high-quality, handcrafted souvenirs in an artistic style, the uniqueness of mosaic reproductions and originals of famous masterpieces, and the overall product diversity to attract a broad customer base. The unique nature of the mosaic artwork is emphasized as a key differentiator in the market.
Marketing Analysis: This chapter examines the market for art and souvenirs in Szentendre. It includes a market segmentation analysis, identifying target customer groups (tourists and locals), a competitive analysis examining existing souvenir shops, and a SWOT analysis assessing Avocadi's strengths, weaknesses, opportunities, and threats. The marketing strategy focuses on creating a unique and appealing atmosphere, offering competitive prices, and providing exceptional customer service.
Financing: This section outlines Avocadi's financial plan, detailing the start-up costs and the sources of funding (family savings and a bank loan). It discusses the key financial assumptions used in the projections and presents revenue calculations, demonstrating the shop's potential profitability. This detailed financial section aims to demonstrate to investors that the project is financially viable and holds a significant potential for success.
Art, souvenir shop, mosaics, paintings, handcrafted, Szentendre, Hungary, tourism, marketing strategy, financial planning, competitive advantage, unique selling proposition, handmade souvenirs, artist collaboration.
The main objective is to establish a unique and profitable art and souvenir shop in Szentendre, Hungary, attracting both tourists and locals by offering high-quality, handcrafted souvenirs, original and reproduction mosaic artwork, and paintings.
Avocadi offers a diverse range of products including handcrafted souvenirs (86% of production), original and reproduction mosaic artwork (9%), paintings (4%), and bags and purses (1%). The emphasis is on high-quality, handcrafted items with a unique artistic style.
Avocadi targets both tourists and local residents of Szentendre, Hungary.
Avocadi's competitive advantage lies in its unique blend of high-quality handcrafted souvenirs, original and reproduction mosaic artwork, and paintings, differentiating it from typical souvenir shops. Its strategic location in a popular tourist destination and emphasis on a distinctive atmosphere also contribute to its competitive edge.
Avocadi is a sole proprietorship owned by Veronika Minkova. She collaborates with contracted artists for paintings and mosaics and independent producers for souvenirs.
The marketing strategy focuses on creating a unique and appealing atmosphere, offering competitive prices, and providing exceptional customer service. It also includes identifying and targeting specific customer segments (tourists and locals) through a detailed market analysis and competitive comparison.
The financial plan details start-up costs, sources of funding (family savings and a bank loan), key financial assumptions, and revenue calculations to demonstrate the shop's potential profitability and viability.
Key themes include establishing a unique shop in a prime tourist location, offering high-quality and diverse products, implementing a competitive marketing and pricing strategy, and securing sufficient financing for a successful launch and operation.
Avocadi is located in Szentendre, Hungary, a popular tourist destination.
The business plan includes chapter summaries for the Executive Summary, Company Summary, Management, Products, Marketing Analysis, and Financing sections, providing a concise overview of each area.
Der GRIN Verlag hat sich seit 1998 auf die Veröffentlichung akademischer eBooks und Bücher spezialisiert. Der GRIN Verlag steht damit als erstes Unternehmen für User Generated Quality Content. Die Verlagsseiten GRIN.com, Hausarbeiten.de und Diplomarbeiten24 bieten für Hochschullehrer, Absolventen und Studenten die ideale Plattform, wissenschaftliche Texte wie Hausarbeiten, Referate, Bachelorarbeiten, Masterarbeiten, Diplomarbeiten, Dissertationen und wissenschaftliche Aufsätze einem breiten Publikum zu präsentieren.
Kostenfreie Veröffentlichung: Hausarbeit, Bachelorarbeit, Diplomarbeit, Dissertation, Masterarbeit, Interpretation oder Referat jetzt veröffentlichen!
Kommentare