Masterarbeit, 2011
111 Seiten, Note: 1.3
This thesis analyzes the causes of Nokia's strategic drift in the hypercompetitive smartphone market. It aims to identify the factors contributing to Nokia's decline despite its previous market leadership and propose potential solutions to prevent similar situations in comparable market environments. The analysis is based on expert interviews, internal documents, and market reports.
Chapter 1: Introduction introduces Nokia's decline from market leader and outlines the thesis's objectives and methodology. Chapter 2 examines Nokia's historical performance and the rise of the smartphone market, highlighting Nokia's missed opportunities in the transition.
Chapter 3 delves into the causes of Nokia's strategic drift, focusing on the company's inability to maintain a competitive smartphone platform and its fading innovation capabilities. Chapter 4 explores potential solutions to prevent strategic wear-out, including building early warning systems, developing strategic resilience, and implementing organizational flexibility.
Chapter 5 evaluates Nokia's current strategies and explores probable future scenarios, including a potential comeback as a service-oriented challenger or acquisition. It also presents recommendations for addressing Nokia's challenges.
Strategic drift, hypercompetition, mobile phone market, industry platform, dynamic capabilities, innovation, smartphone, Symbian, Apple iOS, Android, services, market share.
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