Global Management - Transnational and Transcultural Management

Inhaltsverzeichnis (Table of Contents)

• Part 1: Transnational Management
• Notions of transnational management
• Phases, attitudes and responses to globalization and change management
• Transnational versus Transcultural. Passage in English and German
• Part 2: Transcultural Management
• Notions of transcultural management
• The state of the intercultural art and science: On human relativity in intercultural research
• Enhancing the intercultural art and science: Sources, models and the achievement of supreme cultural intelligence
• Synopsis of inter-/transcultural management instruments: Skills, formulas and techniques
• Inter-/transcultural reference terminology: A terminological resource for the transcultural manager with bilingual definitions and explanations

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This text aims to explore the concepts of transnational and transcultural management, examining various approaches to globalization and intercultural understanding. It seeks to provide a framework for navigating the complexities of managing across national and cultural boundaries.

• Different approaches to globalization and change management.
• The contrast between transnational and transcultural management perspectives.
• The development and application of intercultural skills and competencies.
• Models and sources for achieving high cultural intelligence.
• Key terminology and resources for effective transcultural management.

Zusammenfassung der Kapitel (Chapter Summaries)

Part 1: Transnational Management introduces the concept of transnational management, exploring different responses to globalization from strategic and attitudinal standpoints. It analyzes approaches ranging from global standardization to localized strategies, highlighting the importance of balancing global perspectives with regional demands.

Part 2: Transcultural Management delves into the state of intercultural research, emphasizing the relativity of human behavior across cultures. Subsequent chapters explore methods for improving intercultural competence, detailing various instruments, skills, and techniques. A significant portion is dedicated to a bilingual terminological resource designed to aid transcultural managers.

Schlüsselwörter (Keywords)

Transnational management, transcultural management, globalization, change management, intercultural competence, cultural intelligence, global standardization, regional demands, intercultural communication, bilingual terminology.