Masterarbeit, 2011
100 Seiten, Note: 78 % (1,0)
This dissertation investigates the ethical and sustainable business conduct of a fur producer and trader. It employs a mixed-methods approach, combining primary quantitative and qualitative data from a case study and a consumer survey with secondary data from business journals and academic articles. The goal is to provide a novel analysis of business ethics and sustainability within the fur industry, a sector largely unexplored in academic literature.
The abstract summarizes the purpose, approach, findings, originality, and target readership of the dissertation. It highlights the lack of a "blue sustainability strategy" by the examined fur producer and the disconnect between consumer ethical beliefs and purchasing habits. The keywords section lists the core terms and concepts explored in the dissertation.
Ethicality and morality, business ethics, sustainability, competitive advantage of sustainable strategies, sustainability performance measurement, fur industry, ethical luxury consumption.
The dissertation investigates this question, exploring whether fur production aligns with modern societal requirements for ethical business conduct and sustainability.
The study finds a lack of such a strategy in the examined fur business, indicating a gap between corporate actions and sustainability goals.
Research shows a disconnect between consumers' ethical beliefs and their actual purchasing habits, even as demand for luxury fur grows.
The work explores the potential for businesses to gain an edge by responding to public scrutiny and implementing innovative, safe, and efficient technologies.
The dissertation notes that the fur industry is largely unexplored in academic literature despite its growing economic impact and increasing public scrutiny.
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