Masterarbeit, 2011
123 Seiten, Note: 1,0
This dissertation aims to evaluate Michael Porter and Mark Kramer's "Creating Shared Value" (CSV) concept within the broader context of Corporate Social Responsibility (CSR) theory. It investigates whether CSV offers a genuinely novel approach or simply rebrands existing CSR practices. The study employs a literature review and an explorative empirical study of energy and outdoor equipment suppliers in Germany.
I. Introduction: This introductory chapter sets the stage for the dissertation. It details how the research topic emerged from an online debate surrounding Porter and Kramer's CSV concept, questioning whether it offers a genuine advancement or simply rebranding of existing CSR strategies. The chapter clearly outlines the research questions and objectives, which focus on evaluating CSV's contribution to CSR theory, considering its practical application, and examining its societal implications. It establishes the framework for the subsequent theoretical and empirical investigations.
II. Theoretical and methodological classification: This chapter outlines the research approach, detailing the theoretical framework used to analyze CSV and its relationship to CSR. The methodology, including the flexible research design and the integrative literature study, is explained. The chapter also justifies the chosen approach by explicitly addressing and rejecting alternative research strategies, demonstrating a rigorous and well-considered methodology underpinning the research.
III. Creating Shared Value in the context of CSR theory: This chapter forms the core of the theoretical analysis. It begins by defining CSV and CSR, drawing distinctions and highlighting areas of overlap. The chapter extensively examines the justifications for CSR, including corporate citizenship, philanthropy, and sustainability. It also delves into the complex relationship between responsibility and power, exploring the ethical and political dimensions of corporate social responsibility. The chapter then critically assesses CSV from a societal perspective, questioning whether it inherently leads to shared value or serves primarily as a competitive tool. Finally, it evaluates the concept of the "value of doing good" through the lens of ethical theory, particularly consequentialist perspectives.
Creating Shared Value (CSV), Corporate Social Responsibility (CSR), Michael Porter, Mark Kramer, Sustainability, Corporate Citizenship, Philanthropy, Ethical Theory, Stakeholder Theory, Competitive Advantage, Germany, Energy Suppliers, Outdoor Equipment.
This dissertation evaluates Michael Porter and Mark Kramer's "Creating Shared Value" (CSV) concept within the context of Corporate Social Responsibility (CSR) theory. It investigates whether CSV is a truly novel approach or simply a rebranding of existing CSR practices. The study uses a literature review and an empirical study of German energy and outdoor equipment suppliers.
The research aims to compare CSV and existing CSR concepts, analyze CSV's justifications and applications, examine societal perspectives on CSV and its potential for shared value creation, empirically investigate CSV application in German industries, and develop a management model integrating CSR and CSV.
The dissertation employs a flexible research design with an integrative literature study. The methodology is explicitly justified by considering and rejecting alternative research strategies.
The dissertation provides detailed definitions of both CSV and CSR, highlighting their similarities and differences. It examines various justifications for CSR, including corporate citizenship, philanthropy, and sustainability.
The dissertation evaluates the "value of doing good" through the lens of ethical theory, particularly consequentialist perspectives. It explores the ethical and political dimensions of corporate social responsibility, considering the relationship between responsibility and power.
The empirical investigation focuses on energy and outdoor equipment suppliers in Germany.
Key themes include the comparison of CSV and existing CSR concepts, the analysis of CSV's justifications and practical applications, the societal perspective on CSV and its potential for shared value creation, and the development of a management model integrating CSR and CSV.
The dissertation is structured into three main parts: an introduction outlining the research topic and objectives; a section on the theoretical and methodological framework; and a core section analyzing Creating Shared Value within the context of CSR theory. This includes an in-depth analysis of CSR justifications and a critical assessment of CSV from a societal perspective.
Creating Shared Value (CSV), Corporate Social Responsibility (CSR), Michael Porter, Mark Kramer, Sustainability, Corporate Citizenship, Philanthropy, Ethical Theory, Stakeholder Theory, Competitive Advantage, Germany, Energy Suppliers, Outdoor Equipment.
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