Cultural Differences in Job Motivation

Table of Contents

• Introduction
  • Overview
  • Aims and Motivation of this Study
  • Structure
• Theoretical Background
  • Motivation
    • Definition
    • Motivation and Communication
    • Overview of Motivation Theories
      • Content Theories
        • Maslow's Hierarchy of Needs
        • Herzberg's Two-Factor Theory
      • Process Theories
        • Adam's Equity Theory
        • Vroom's Expectancy Theory
    • Summary
  • Cultural Classifications
    • Hofstede's Definition of Culture
    • Hall's Cultural Model
• Methodology
  • Rationale for the Choice of Quantitative Research Method
  • Questionnaire
    • Sampling
    • Participants
    • Questionnaire Design
    • Translation
    • Piloting
    • Statistical Data Analysis
  • Ethical Guidelines
  • Limitations
• Analysis and Discussion
  • Cultural Classification
    • Germany
    • Turkey
  • Analysis and Interpretation
  • Applicability of Herzberg's Two-Factor Theory in Turkey
• Conclusion
  • Summary
  • Contribution of this Study
  • Recommendation for Future Research
  • Limitations

Objectives and Key Themes

This dissertation aims to investigate culture-specific job motivation within the German and Turkish tourism industry. The study explores how cultural differences influence the rewards sought by employees, their work choices, performance expectations, and overall work values. Key themes explored in this research include:

• Cultural influences on job motivation
• Cross-cultural comparisons of employee motivation
• The applicability of western motivation theories to non-western cultures
• The significance of job motivation in the tourism industry
• The impact of economic and societal factors on employee motivation

Chapter Summaries

The introduction provides an overview of the study, outlines its aims, and describes the structure of the dissertation. Chapter two delves into the theoretical framework by defining motivation and discussing its relationship with communication. It further presents an overview of key motivation theories, including content theories such as Maslow's Hierarchy of Needs and Herzberg's Two-Factor Theory, and process theories such as Adam's Equity Theory and Vroom's Expectancy Theory. The chapter concludes with an exploration of cultural classifications, examining Hofstede's and Hall's models. Chapter three details the methodology used in the research. It discusses the rationale behind choosing a quantitative research method, explains the design and implementation of the questionnaire, and explores aspects such as sampling, participant selection, translation, piloting, and statistical data analysis. The chapter also outlines the ethical guidelines followed and acknowledges the limitations of the study. Chapter four presents the analysis and discussion of the research findings. It begins with a cultural classification of Germany and Turkey, followed by an analysis and interpretation of the data collected. The chapter also explores the applicability of Herzberg's Two-Factor Theory in the Turkish context.

Keywords

This study focuses on the key concepts of **culture**, **job motivation**, **tourism industry**, **cross-cultural comparison**, **Herzberg's Two-Factor Theory**, **Germany**, and **Turkey**. It examines how cultural differences influence employee motivation, particularly within the tourism industry, highlighting the need for culturally sensitive management approaches.