Bachelorarbeit, 2011
43 Seiten, Note: 1
1 Background / Introduction
1.1 Academic relevance – Research Gap
1.2 Objective of the thesis
1.3 Structure of the thesis
2 Development of the energy sector in the past
2.1 Early activities, early organization. Energy firms start to internationalize.
2.2 Energy market liberalization
2.2.1 Benefits of and barriers to the liberalization of the market
2.2.2 Consequences for European energy companies as well as for global big-players
2.3 Managing governmental energy policy - the role of the state in the energy sector
3 The global, liberalized energy industry of today
4 Identification of current trends in the energy sector
4.1 The wave of M&A and strategic alliances
4.2 The evolution of “National Champions”
5 Analysis of the expansion strategy of global players in the energy sector
5.1 British Petroleum
5.2 Royal Dutch Shell plc.
5.3 Gazprom
5.4 To what extent do companies follow theoretic Internationalization Theories?
6 The energy industry as one part of the extractive industry
6.1 Extractive Industries – Definition and Characteristics
6.1.1 The obsolescing bargain in the extractive industry
6.1.2 Foreign-Investor host-country bargaining
6.2 Motives for Internationalization in extractive Industries
6.3 The global mining industry with regard to the Expansion Strategy of the MNC BHP Billiton
6.3.1 Definition
6.3.2 Structure of the global mining industry
6.3.3 Business Strategies in the global mining industry
6.3.4 FDI in the global mining industry
6.3.5 BHP Billiton – The Internationalization Strategy of a Small-country firm
6.3.6 The Internationalization Model – A suitable underlying theoretical framework for Expansion Strategies in the mining Industry?
This thesis examines the internationalization strategies of energy firms, analyzing how these companies navigate market entry challenges, corporate strategies, and the influence of government policies. The primary research objective is to determine how global energy players align their expansion strategies with established internationalization theories, while identifying similarities and differences in their operational approaches.
2.2 Energy market liberalization
Since 2004, when the first EU directive entered into force, industries and private households are in theory able to choose their energy and gas supplier freely in a competitive market place. The second directive was adopted in 2007. However, many obstacles remained, with a single European energy market still far from reality. Consequently, corrective action was promised by the European Commission, which made further legislative proposals:
• The Commission obliged companies, which control both energy generation and transmission, to sell parts of their assets. Shareholders would be able to keep their participation in the group via a system of “share-splitting”, whereby two shares are offered for each existing share.
• The ISO (Independent System Operator) option was a kind of compromise introduced from the Commission, which states that companies involved in energy production and supply would be allowed to retain their network assets, but would lose control over the management of these assets. Important decisions would be left to an independent company (ISO), to be designated by national governments with the Commission’s prior approval.
• The ITO (Independent Transmission Operator) reflects basically the same idea of the ISO option: In order to retain ownership of their gas and electricity grids, companies have to give up daily management to an independent transmission operator. However, by setting up a framework for ensuring the independent operation of the transmission network, they are able to retain important decision-making.
1 Background / Introduction: Defines the scope of the thesis, outlines the research gap regarding internationalization processes of energy firms, and presents the core objectives.
2 Development of the energy sector in the past: Analyzes the historical evolution of the oil industry, the impact of the energy crisis, and the subsequent liberalization of energy markets.
3 The global, liberalized energy industry of today: Identifies key determinants influencing contemporary energy firms, including globalization, technology, and supply/demand dynamics.
4 Identification of current trends in the energy sector: Discusses the prevalence of M&A, the convergence phenomenon, and the rise of state-backed "National Champions."
5 Analysis of the expansion strategy of global players in the energy sector: Provides a detailed case study analysis of BP, Royal Dutch Shell, and Gazprom, assessing their internationalization trajectories.
6 The energy industry as one part of the extractive industry: Compares energy strategies with the broader mining industry and evaluates the applicability of the Uppsala Model to extractive resource firms.
Internationalization, Energy Sector, Liberalization, M&A, Strategic Alliances, National Champions, British Petroleum, Royal Dutch Shell, Gazprom, Extractive Industries, Uppsala Model, Foreign Direct Investment, Market Entry, Corporate Strategy, Resource-seeking.
The work focuses on the internationalization strategies of global energy firms and examines how they adapt to changing regulatory environments and global market dynamics.
The core areas include the history of the oil industry, energy market liberalization, M&A trends, the role of National Oil Companies, and the strategic expansion of companies like BP, Shell, and Gazprom.
The thesis aims to classify existing literature on energy firm expansion to identify similarities in strategy, motivations, and the extent to which these firms follow standard internationalization theories.
The author performs a literature review and a comparative analysis of corporate expansion strategies, drawing parallels between energy firms and the mining industry.
It covers the evolution of the energy sector, the impact of EU directives on liberalization, the rise of M&A as a growth driver, and specific case studies of global oil and gas majors.
Key terms include Internationalization, Energy Sector, Liberalization, M&A, National Champions, Extractive Industries, and the Uppsala Model.
Gazprom’s strategy is heavily influenced by state-centric policies and its status as a monopolist in Russia, whereas private firms like BP and Shell prioritize profit, ROI, and performance-based international expansion.
The model is used to assess whether mining companies follow a gradual expansion path; the thesis concludes that because mining is resource-seeking, companies often deviate from this model to secure specific assets.
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