Diplomarbeit, 2008
116 Seiten, Note: 2,0
Chapter 1, "Corporate Social Responsibility," defines the concept and traces its historical development. It examines the significance of CSR in Austria and distinguishes between implicit and explicit CSR practices. The chapter further discusses the motivations for engaging in CSR and its advantages, while also addressing its limitations.
Chapter 2, "Organizations," explores the concept of an organization and examines Herbert Spencer's theory of natural adaptation. This chapter sets the stage for understanding the context in which CSR operates within organizations.
Chapter 3, "Strategy," discusses Mintzberg's strategic framework and its relevance to CSR. It examines the drivers of CSR implementation and distinguishes between instrumental and intrinsic CSR, highlighting the differences between these approaches and explicit and implicit CSR practices. The chapter also emphasizes the importance of image and reputation in CSR initiatives.
Chapter 4, "Theories Behind CSR," delves into contingency theory and consistency theory as theoretical frameworks for understanding CSR. It then focuses on the McKinsey 7-S framework, which emphasizes the importance of congruence and culture in organizational effectiveness. The chapter elaborates on the framework's objectives and application, distinguishing between "hard S" and "soft S" elements.
Chapter 5, "Values and Attitudes," explores the role of personal values in shaping individual behavior. It differentiates between universal and personal values and examines how these values influence organizational behavior. The chapter also analyzes the impact of values on organizational culture and provides an example of BDO Stoy Hayward to illustrate these concepts.
Chapter 6, "Change on Values and Consumer Behaviour," examines the shift from materialistic to post-materialistic values in society. It analyzes Maslow's hierarchy of needs and Herzberg's motivational theory, demonstrating how these theories help understand contemporary consumer behavior and their implications for CSR.
Chapter 7, "Stakeholder Theory," defines the concept and examines stakeholder perspectives, including the inside-out and outside-in perspectives. The chapter discusses the significance of stakeholders in CSR, exploring three different approaches to stakeholder theory. It concludes with a discussion of shareholder value versus stakeholder value.
Chapter 8, "Institutionalized Organizations," investigates the concept of isomorphism and its role in legitimizing CSR practices. The chapter examines whether isomorphism effectively legitimizes CSR and provides examples of Shell and Nike to illustrate these concepts. It also emphasizes the importance of ethics and social responsibility for organizational effectiveness, exploring the connection between institutionalism and CSR.
Chapter 9, "Corporate Culture," defines the concept and explores different levels of corporate culture. It examines the consequences of a strong corporate culture, contrasting strong and weak cultures and highlighting the significance of corporate identity. The chapter further discusses the benefits and positive effects of a strong corporate culture and its potential to drive organizational success.
Chapter 10, "Discussion," offers a critical analysis of the key concepts discussed in the previous chapters.
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