Impact of the concept of shared value (SV) on developing countries (Creating Shared Value)

Table of Contents

1. Background

2. From Corporate Social Responsibility (CSR) to Creating Shared Value (CSV) - Definitions

2.1. Developing Countries

2.2. Corporate Social Responsibility (CSR)

2.3. Creating Shared Value (CSV)

2.3.1. Companies and CSV

2.3.2. Governments and CSV

2.3.3. Critique

2.4. Differentiation CSV to CSR – Characteristics of CSV

3. Case Studies – CSV in practice

3.1. Selection Criteria

3.2. Analysis and Measurability

3.3. Case Study One – Yara International ASA

3.3.1. Company

3.3.2. Project

3.3.3. Impact in context to CSV

3.4. Case Study two – Thomson Reuters Corporation

3.4.1. Company

3.4.2. Project

3.4.3. Impact in Context to CSV

3.5. Case Study three – CBB Software GmbH

3.5.1. Company

3.5.2. Project

3.5.3. Impact in Context to CSV

4. Impact on Developing Countries

4.1. Summarized Case studies

4.2. Outcome

4.3. Future Challenges

5. Conclusion

Objectives and Topics

This bachelor thesis examines the impact of the "Creating Shared Value" (CSV) concept on developing countries. The research aims to evaluate whether this approach offers a more sustainable alternative to traditional Corporate Social Responsibility (CSR) by integrating social progress with business profit motives, particularly in regions facing severe economic and social challenges.

• The conceptual transition from CSR to CSV in contemporary business management.
• Comparative analysis of CSR and CSV strategies regarding societal impact and profitability.
• Practical application of CSV through case studies in Tanzania, India, and Ghana.
• Assessment of CSV's potential to address systemic issues like poverty, infrastructure deficits, and educational gaps.
• The role of public-private cooperation and stakeholder interdependencies in economic development.

Excerpt from the Book

Summary of Chapters

1. Background: Introduces the academic setting and the thesis topic, identifying the need to research CSV impacts on developing countries due to the limitations of existing CSR practices.

2. From Corporate Social Responsibility (CSR) to Creating Shared Value (CSV) - Definitions: Establishes foundational definitions of "Developing Countries," CSR, and CSV, while discussing the shift toward shared value creation and critiquing the current CSR models.

3. Case Studies – CSV in practice: Presents and analyzes three specific projects (Yara International ASA, Thomson Reuters Corporation, and CBB Software GmbH) to evaluate the practical implementation of CSV strategies.

4. Impact on Developing Countries: Synthesizes findings from the case studies, highlighting the interdependence of health, education, and economic structure, and discusses future challenges for the CSV approach.

5. Conclusion: Summarizes the thesis findings, confirming the potential advantages of CSV over traditional CSR, while noting the current scarcity of scientific literature and the need for further research.

Keywords

Creating Shared Value, CSV, Corporate Social Responsibility, CSR, Developing Countries, Economic Structure, Sustainability, Profit Maximization, Infrastructure Development, Poverty Reduction, Public-Private Cooperation, Stakeholder Management, Market Innovation, Agricultural Growth, Value Chain.

Frequently Asked Questions

What is the primary focus of this bachelor thesis?

The thesis investigates the impact of the "Creating Shared Value" (CSV) concept, introduced by Porter and Kramer, specifically within the context of developing nations and their unique societal needs.

What are the central thematic fields covered?

The work centers on the conceptual comparison between CSR and CSV, the role of profit maximization in sustainable development, and the application of business strategies to solve social and economic challenges.

What is the primary goal of the research?

The goal is to determine if CSV is a more effective and sustainable tool for business engagement in developing countries than conventional CSR, which is often criticized for being purely cosmetic or marketing-oriented.

Which scientific methods are employed?

The author uses a qualitative approach, primarily relying on comparative literature analysis and a multiple-case study design to evaluate three different corporate projects in developing countries.

What is analyzed in the main body of the work?

The main body focuses on defining the theoretical framework of CSV, conducting detailed case studies of Yara International, Thomson Reuters, and CBB Software, and assessing their socio-economic impacts.

Which keywords best characterize this research?

Key terms include Creating Shared Value (CSV), Corporate Social Responsibility (CSR), sustainable development, economic structure, poverty reduction, and public-private partnership.

How does the SAGCOT project in Tanzania illustrate CSV?

The SAGCOT project integrates local agricultural improvement with commercial investment, aiming to balance Yara International’s profit goals with the infrastructural and economic development needs of Tanzanian farmers.

What role does the Reuters Market Light (RML) service play in the findings?

RML serves as a case study demonstrating how a company can create shared value by providing critical market information to farmers via mobile technology, thereby enhancing their profitability and productivity.