The Future of 3D TV

Inhaltsverzeichnis (Table of Contents)

• Executive Summary
• Management Samenvatting
• Preamble

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research paper explores the future of 3D TV, examining its potential for widespread adoption or its possible decline. The primary focus is on the US market, given its significant global 3D market share. The research combines market analysis with an examination of the target group's perception and adoption behavior.

• The adoption of 3D TV technology and its relation to the "Diffusion of Innovation" theory.
• Influence of economic, sociological, and technological factors on 3D TV adoption.
• The role of relative advantage, compatibility, complexity, observability, and trialability in influencing 3D TV adoption.
• Target group perception and its impact on the perceived relative advantage of 3D TV.
• The impact of factors like price, the need for glasses, and the digital revolution on 3D TV compatibility.

Zusammenfassung der Kapitel (Chapter Summaries)

• Executive Summary: This section provides a concise overview of the research paper, highlighting the central question of 3D TV's future and the methodology employed. It emphasizes the paper's division into market research and target group research, both focused on the US market. The section introduces the concept of the "Diffusion of Innovation" theory, which is used as a framework throughout the research.
• Management Samenvatting: This section presents a summary of the research in Dutch, mirroring the key points and themes explored in the Executive Summary. It emphasizes the relevance of 3D TV's potential for becoming a trend and the factors influencing its adoption. This section provides a Dutch perspective on the research findings.
• Preamble: This section introduces the author's background and personal experiences that led to the choice of 3D TV as the subject of the research. It highlights the author's involvement in a documentary production for Discovery Channel & 3net and emphasizes the impact of this experience on their decision to focus on 3D TV in their dissertation. This section concludes with acknowledgements and expressions of gratitude to individuals who have supported the author during their studies and the writing process.

Schlüsselwörter (Keywords)

This dissertation delves into the dynamics of the 3D TV market, focusing on the US as a key market and analyzing consumer behavior using Rogers' "Diffusion of Innovation" theory. The research examines the adoption of 3D TV technology, its potential for mainstream acceptance, and the influencing factors such as relative advantage, compatibility, complexity, observability, and trialability. The study also explores the perceptions and attitudes of the target audience toward 3D TV.