Bachelorarbeit, 2012
19 Seiten, Note: 5.5 (Insigni Cum Laude)
Didaktik für das Fach Englisch - Pädagogik, Sprachwissenschaft
This paper examines how Jamie Oliver utilizes metaphorical language to describe taste in his television show, "The Naked Chef." It aims to demonstrate the prevalence of metaphorical and synaesthetic descriptions of taste in everyday communication and their effectiveness in engaging an audience. The analysis focuses on lexical semantics and the conveyance of meaning through figurative language.
1. Introduction: This introductory chapter establishes the context for the study, highlighting the growing interest in the linguistics of food and cooking. It introduces Jamie Oliver's "The Naked Chef" as a case study, emphasizing the show's popularity and Oliver's unique communication style. The chapter also presents the research question: How does Jamie Oliver use metaphorical expressions to describe taste, and how accessible are they to the viewer? The chapter sets the stage by discussing the existing literature on the language of cooking and taste, and emphasizing the novelty of studying the language of television cooking shows.
2. Aim and Scope: This chapter outlines the paper's objective: to analyze the use of conceptual metaphors in describing taste, using "The Naked Chef" as a prime example. It clarifies the focus on lexical semantics and figurative language, distinguishing this approach from pragmatic analyses. The limitations of the study are acknowledged, particularly the restriction to a single television show and the potential inability to generalize findings. The chapter also suggests avenues for future research, such as cross-lingual and diachronic comparisons.
3. Material and Method: This chapter details the data collection process, which involved watching all three seasons of "The Naked Chef." It explains the prioritization of terms describing the final taste of dishes over individual ingredients. The chapter discusses the selection criteria for the analyzed expressions, highlighting their originality or frequency. The methodology is grounded in conceptual metaphor theory, drawing upon the work of Lakoff and Johnson, Ungerer and Schmid, Glucksberg, Day, and Werning et al. The chapter also acknowledges the planned and stylized nature of Oliver's on-screen language, acknowledging the limitations of generalizing findings to spontaneous speech.
4. Theoretical Background: This chapter provides the theoretical framework for the analysis, focusing on conceptual metaphors, metaphors as similes, synaesthetic metaphors, and dual reference. It lays out the groundwork for understanding how these linguistic concepts apply to the description of taste. Each subsection delves into a specific aspect of the theoretical framework, drawing on relevant scholarship. This section builds the foundation for interpreting the data and establishing the criteria for analysis in subsequent sections.
5. Analysis: This chapter presents the analysis of the collected data, divided into two subsections: "Taste is Looks" and "Synaesthetic Onomatopoeia." This chapter presents the core findings of the paper, analyzing the metaphorical expressions identified in "The Naked Chef." Each subsection likely dives deep into specific examples from the show, illustrating how Oliver uses these techniques to describe and evoke the sensory experience of food.
Conceptual metaphors, synaesthesia, culinary language, taste description, television cooking shows, Jamie Oliver, The Naked Chef, lexical semantics, figurative language, audience engagement.
This paper analyzes how Jamie Oliver uses metaphorical and synaesthetic language to describe taste in his television show, "The Naked Chef." It investigates the prevalence and effectiveness of these linguistic devices in everyday communication and specifically within the context of a culinary television program. The focus is on lexical semantics and the conveyance of meaning through figurative language.
The key themes include the use of conceptual metaphors in describing taste, the role of synaesthesia in culinary language, the accessibility of metaphorical language to a television audience, the impact of language in creating a culinary experience, and a detailed analysis of Jamie Oliver's linguistic style in "The Naked Chef."
The research involved watching all three seasons of "The Naked Chef" to collect data. The analysis prioritizes terms describing the final taste of dishes. The methodology is based on conceptual metaphor theory, drawing upon the work of prominent scholars in the field like Lakoff and Johnson. The analysis acknowledges the planned and stylized nature of Oliver's on-screen language.
The theoretical framework focuses on conceptual metaphors, metaphors as similes, synaesthetic metaphors, and dual reference. The paper explains how these linguistic concepts apply to the description of taste, providing a foundation for interpreting the data.
The core findings are presented in two subsections: "Taste is Looks" and "Synaesthetic Onomatopoeia." These sections likely delve into specific examples from "The Naked Chef," illustrating how Oliver uses metaphorical and synaesthetic techniques to describe and evoke the sensory experience of food.
The paper is structured with an introduction, a section outlining the aim and scope, a methodology section, a theoretical background section, an analysis section, and a conclusion. It also includes a table of contents and a list of keywords.
The study acknowledges limitations such as focusing on a single television show, potentially hindering the generalization of findings, and the inherent differences between planned on-screen language and spontaneous speech.
The paper suggests avenues for future research, including cross-lingual and diachronic comparisons of culinary language and the extension of the analysis to other television chefs or cooking shows.
Keywords include conceptual metaphors, synaesthesia, culinary language, taste description, television cooking shows, Jamie Oliver, The Naked Chef, lexical semantics, figurative language, and audience engagement.
The specific examples analyzed are likely detailed within the "Analysis" chapter, particularly in the "Taste is Looks" and "Synaesthetic Onomatopoeia" subsections.
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