Masterarbeit, 2009
109 Seiten, Note: B
This thesis examines the factors influencing corporate customers’ acceptance of internet banking in East Africa, specifically focusing on trade finance customers. It aims to identify the key drivers and barriers to internet banking adoption in this context.
Chapter 1: Introduction provides an overview of the research topic, including background information, the problem statement, objectives, research questions, significance, scope, limitations, and definitions of key terms. This chapter sets the stage for the investigation into the adoption of internet banking by corporate customers in East Africa.
Chapter 2: Literature Review delves into existing research on electronic banking, its adoption, and the factors influencing it. This chapter explores the literature on electronic banking adoption in Africa and specifically focuses on internet banking in East Africa. It also presents the theoretical framework guiding the study.
Chapter 3: Research Methodology outlines the research design, target population, sampling procedure, data collection techniques, and data analysis methods used in the study. This chapter details the methods employed to gather and analyze data relevant to the research questions.
Chapter 4: Data Analysis and Presentation presents the results of the data analysis, including descriptive and inferential analysis. This chapter provides insights into the factors influencing corporate customers' acceptance of internet banking in East Africa.
Internet banking, corporate customers, trade finance, East Africa, adoption, perceived usefulness, perceived ease of use, trust, security concerns, regulatory issues, cultural factors, technological factors, data analysis.
Key factors include perceived ease of use, system reliability, full support from the bank, and trust in the security of the platform.
Analysis reveals corporate users are less motivated by personal convenience and more by operational efficiency, regulatory compliance, and robust support systems.
TAM is a theoretical framework that explains how users come to accept and use a technology based on its perceived usefulness and ease of use.
Barriers include security concerns, lack of technological infrastructure, and specific regulatory issues within countries like Kenya, Uganda, and Tanzania.
Because corporate transactions (like Trade Finance) are complex, users require guaranteed uptime and immediate assistance to ensure business continuity.
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