Marketing Rugby to a Tier. Sport in the USA and Marketing

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Background
• Problem Definition
• Research Aim & Questions
• Research Objectives
• Methodological Approach
• Focus Group
• Interviews
• Analysis and Findings
• Market
• Product
• Place
• Price
• Promotion
• Limitations
• Conclusion and Recommendations
• References
• Appendix

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This study aims to investigate the potential for rugby union to become a tier I sport in the USA, exploring the factors that contribute to its current popularity and identifying potential strategies for growth. The study focuses on understanding the American sports market and developing a marketing strategy that leverages the existing rugby community while attracting new fans. Here are some key themes explored in this work:

• The competitive landscape of the American sports market
• The history and development of rugby in the USA
• The marketing strategies for establishing rugby as a tier I sport
• The importance of brand loyalty and youth development in the growth of rugby
• The unique challenges and opportunities for rugby in the USA

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction provides a contextual overview of the competitive landscape of the American sports market and outlines the research question driving the study. The chapter explores the history of rugby in the USA, highlighting its unique challenges and opportunities within the country's sports culture.

The "Market" section delves into the various marketing aspects of rugby, including product, place, price, and promotion. It examines strategies for promoting rugby within the American context and explores the importance of establishing brand loyalty and youth development programs.

The study's "Limitations" section acknowledges the inherent constraints of the research and discusses potential areas for further exploration.

The final chapter, "Conclusion and Recommendations," offers a comprehensive summary of the study's findings and proposes actionable recommendations for the development of rugby in the USA.

Schlüsselwörter (Keywords)

This study focuses on the marketing and development of rugby union as a tier I sport in the USA. Key concepts include the American sports market, brand loyalty, youth development, marketing strategies, and the unique challenges and opportunities for rugby in the USA.