Effects of Power Resources on Producer Marketing Behaviour

Inhaltsverzeichnis (Table of Contents)

• ACKNOWLEDGEMENTS
• ABSTRACT
• INTRODUCTION
• BACKGROUND ON SIERRA LEONE ECONOMY
• COCOA MARKETING IN BRIEF
• PROBLEM STATEMENT
• RESEARCH QUESTION AND OBJECTIVES
• THESIS OVERVIEW
• THEORIES AND CONCEPTS
• NEW INSTITUTIONAL ECONOMICS AND INSTITUTIONAL ARRANGEMENTS
• Transaction cost economics
• Factors influencing governance forms in nature-related sectors
• MARKETING BEHAVIOUR IN PRACTICE
• POWER RESOURCES
• CONCLUDING REMARKS
• METHODOLOGY
• CONCEPTUAL FRAMEWORK
• Value chain framework
• Power Resources framework
• SELECTION OF STUDY AREA
• METHODS
• Focus Group Discussions
• Questionnaire
• COCOA VALUE CHAIN ANALYSIS
• HISTORY OF THE COCOA MARKET
• IMPORTANCE OF COCOA AT HOUSEHOLD LEVEL
• KEY ACTIVITIES
• KEY STAKEHOLDER

Frequently Asked Questions

What factors influence the marketing decisions of cocoa producers in Sierra Leone?

Decisions are primarily influenced by transaction costs, price risks, exit possibilities, sanction power, and the credibility of buyers.

Why do farmers in Sierra Leone prefer selling to cooperatives?

Cooperatives offer relatively lower transaction costs, reduced risks, and more credible commitments compared to other buyers.

What are the disadvantages of selling to petty traders or Lebanese buyers?

Farmers often face a lack of market information, high price risks, and the fear of being cheated during transactions.

What role does "Sanction Power" play for local cocoa farmers?

Farmers have limited sanction power. They often prefer resident buyers because they can be held accountable through traditional chiefs in case of problems.

How was the data for this study collected?

The research used a mix of qualitative methods (20 Focus Group Discussions) and quantitative methods (questionnaires with 100 farmers) in the Eastern province of Sierra Leone.