Analysis of the Internationalisation Strategies of German Car Companies in China

Inhaltsverzeichnis (Table of Contents)

• THE BIGGEST AUTOMOBILE MARKET OF THE WORLD
• MARKET ANALYSIS OF THE CHINESE AUTOMOTIVE MARKET
  • Political-legal Factors
    • Political Circumstances for the Development of the Car Industry
    • China's Entry to the WTO
    • Involvement in the 12th Five-Year Plan
    • Legal Uncertainty
    • Management of Intellectual Property
  • Economic Factors
    • Economic Development
    • Automotive Market Situation
    • Automobile Suppliers
    • Automotive Financing Sector
  • Socio-cultural Factors
    • Distribution of Income and Disparities
    • Demographic Development
    • The Chinese Car Consumer
    • Marketing-Mix in the Chinese Automotive Sector
  • Technological Factors
    • Technological Trends - The Chinese E-Mobility Programme
    • Research & Development Landscape
    • Infrastructure and Traffic Management
• INTERNATIONALISATION STRATEGIES
  • Timing Strategy
  • Establishing and Developing Business
    • Export
    • Representative Office
    • Franchising
    • Joint Venture
    • Wholly Foreign Owned Enterprises
  • Choice of Location and Partners
    • Locating Strategy
    • Finding a Business Partner
    • Chinese Automotive Companies
• INTERNATIONALISATION STRATEGIES OF GERMAN CAR COMPANIES IN THE PEOPLE'S REPUBLIC OF CHINA
  • Volkswagen Group
    • Chronological Development of the China Strategy
    • Country-specific Market Development
  • Bavarian Motor Works Group
    • Chronological Development of the China Strategy
    • Country-specific Market Development

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

The main objective of this work is to analyze the internationalization strategies of German car companies in China, focusing on the specific challenges and opportunities of the Chinese automotive market. The text explores the historical context, key factors influencing the market, and the strategies employed by German companies like Volkswagen and BMW. Key themes covered in this work include:

• The rapid growth and complexities of the Chinese automotive market
• The role of political, economic, socio-cultural, and technological factors in shaping the market
• The various internationalization strategies adopted by German car companies, including export, joint ventures, and wholly foreign-owned enterprises
• The importance of location and partner selection in navigating the Chinese market
• The specific challenges and opportunities presented by the Chinese market to German car companies

Zusammenfassung der Kapitel (Chapter Summaries)

The initial chapters offer a comprehensive analysis of the Chinese automotive market, exploring its significant growth and the factors driving its development. The first chapter introduces China as the world's largest automotive market and sets the stage for the detailed market analysis that follows. Subsequent chapters delve into the intricate details of the Chinese automotive landscape. The second chapter provides a thorough examination of the market's political-legal, economic, socio-cultural, and technological factors. This analysis highlights the unique dynamics of the Chinese market and the complexities faced by international companies. The third chapter shifts focus to internationalization strategies, examining the various approaches companies can employ to enter and succeed in the Chinese market. This chapter discusses the timing strategy, the different modes of establishing a business presence (export, representative offices, joint ventures, etc.), and the critical factors involved in choosing a location and partners. The fourth chapter delves into the internationalization strategies of specific German car companies, focusing on Volkswagen and BMW. This chapter examines their chronological development in the Chinese market, their country-specific strategies, and their overall success in navigating the challenges and opportunities presented.

Schlüsselwörter (Keywords)

This work primarily focuses on the internationalization strategies of German car companies within the context of the Chinese automotive market. Key terms and concepts include: internationalization, market analysis, political-legal factors, economic factors, socio-cultural factors, technological factors, timing strategy, business establishment, joint ventures, wholly foreign-owned enterprises, location strategy, partner selection, Volkswagen, BMW, China.