Analysis of Environmental Strategy and Marketing

Inhaltsverzeichnis (Table of Contents)

• Introduction
• The main Ecological problems related to the production of vehicles of DaimlerCrysler
• Environmental Strategy of DaimlerChrysler Group
  • Corporate strategy
  • Functional strategies
• The Green Marketing Perspective - Strategic View Points
  • Segmentation, Target Groups and Positioning
  • The Marketing Mix - Product, Price, Promotion and Place
• References

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper analyzes the environmental strategy and marketing practices of DaimlerChrysler, focusing on the company's ecological challenges and its approach to sustainability. The paper aims to understand how DaimlerChrysler addresses environmental concerns throughout the product lifecycle, from design to disposal.

• Ecological challenges of vehicle production
• DaimlerChrysler's environmental strategy
• Green marketing perspective
• Segmentation, target groups, and positioning
• The marketing mix

Zusammenfassung der Kapitel (Chapter Summaries)

The paper begins by outlining the main ecological problems related to vehicle production, specifically focusing on DaimlerChrysler's operations. It then examines the company's environmental strategy at both the corporate and functional levels. The paper further delves into the green marketing perspective, exploring the strategic viewpoints related to segmentation, target groups, and positioning. Finally, the paper discusses the marketing mix employed by DaimlerChrysler, examining product, price, promotion, and place.

Schlüsselwörter (Keywords)

The paper focuses on key topics including environmental strategy, green marketing, sustainability, automotive industry, product lifecycle, DaimlerChrysler, eco-matrix, emissions, water pollution, wastewater management, segmentation, target groups, positioning, marketing mix, and product development.