Marketing of Stereoscopic Cinema

Table of Contents

1 Introduction
1.1 Background information
1.2 Problem Statement
1.3 Research question
1.4 Methodology and structure

2 Historical Overview
2.1 TheConceptandOriginsofStereoscopy
2.1.1 The Discovery of the Stereoscopic Effect
2.1.2 Dissemination of Stereoscopy Through 3D Photography
2.2 TheDevelopmentofStereoscopicCinema
2.3 3D Cinema on the Rise
2.3.1 NaturalVision
2.3.2 Bwana Devil Points the Way
2.4 The Golden Age-3D'sFirstEconomicBoom
2.4.1 FourYearsofEconomic Exploitation
2.4.2 TheDeclineofStereoscopy

3 Today’s Trends
3.1 The Current Renaissance
3.2 The Influence ofDigital 3D on the Market Structure
3.2.1 Digital 3D as Leverage to Digitize Distribution
3.2.2 3D Television
3.3 The Commonalities and Differences between The Golden Age and the Current Renaissance
3.3.1 Competition through Substitute Products
3.3.2 Successful Ignition
3.3.3 Distributional Challenges
3.3.4 QualityDifferences
3.3.5 PersistanceofStereoscopy

4 International Marketing Strategy for the Usage of 3D Films
4.1 The Exploitation Windows
4.2 IncorporationofSteroscopyin theMarketingInstruments
4.2.1 The4PsoftheInternationalMovieMarketingMix
4.2.2 StandardizationVersusAdaptation

5 Conclusion

Bibliography

Literature

Motion Pictures

Movie Posters