Comparison of aircraft manufacturers marketing processes

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Aircraft Manufacturer Marketing
• Marketing Strategies
• Sales Processes
• Customer Relationship Management
• Comparison of Marketing Processes
• Large Aircraft Manufacturers
• Small Aircraft Manufacturers
• Case Study: Airbus
• Marketing Department Structure
• Sales Process
• Customer Relationship Management
• Case Study: Embraer
• Marketing Department Structure
• Sales Process
• Customer Relationship Management
• Analysis and Comparison
• Marketing Strategies
• Sales Processes
• Customer Relationship Management
• Conclusions

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This master thesis aims to compare and analyze the marketing processes employed by aircraft manufacturers, focusing on the differences between large and small producers. The study utilizes practical examples and case studies to provide a comprehensive understanding of the subject. The thesis addresses the lack of existing literature and research materials that comprehensively cover this topic.

• Marketing strategies in the aircraft manufacturing industry
• Sales processes for aircraft manufacturers
• Customer relationship management in aircraft manufacturing
• Comparison of marketing processes between large and small manufacturers
• The impact of size and market share on marketing strategies and processes

Zusammenfassung der Kapitel (Chapter Summaries)

The first chapter introduces the concept of aircraft manufacturer marketing, outlining the key elements and challenges involved. The second chapter delves into the marketing strategies and sales processes commonly employed by aircraft manufacturers, including a discussion of customer relationship management practices. The third chapter compares and contrasts the marketing processes of large and small aircraft manufacturers, focusing on their differences in structure, resources, and strategies. This section provides a detailed analysis of marketing activities in the industry.

Schlüsselwörter (Keywords)

The core keywords and topics explored in this thesis include aircraft manufacturer marketing, marketing strategies, sales processes, customer relationship management, comparison of marketing processes, and case studies of Airbus and Embraer. The study examines the impact of size and market share on marketing activities, providing a comprehensive overview of the subject.