Market entry barriers for German small and medium-sized companies in India

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Problem description and objectives
• Scope of work
• Terminologies
• Definition of small and medium-sized companies
• Market entry barriers
• Definition of market entry barriers
• Classification of market entry barriers
• Analysis of the market environment
• Economic conditions
• Economic reforms since 1991 and India's actual economic structure
• Foreign Direct Investment (FDI) and German-Indian relationship
• Political and legal conditions
• Socio-cultural conditions
• Methodologies
• Quantitative and qualitative research methods
• Methods of collecting data
• Question types
• Designing and dispatching of the questionnaire
• Practical implementation of interviews
• Data analysis and quality criteria
• Market entry barriers in India
• Tariff barriers
• Tariff barriers for foreign investors in India
• Tariff barriers for German small and medium-sized companies
• Non-tariff barriers
• Impediments resulting from India's high bureaucracy
• Import regulations and permitted economic sectors for FDI's
• Impediments resulting from the Indian law
• Non-tariff barriers for German small and medium-sized companies
• Market-related barriers
• Impediments resulting from India's infrastructure in relation of transport, communication and estate
• Impediments resulting from water and electricity supply
• Impediments concerning the Indian labour market
• Impediments resulting from climatic and environmental conditions
• Impediments resulting from corruption
• India's worldwide reputation and Germany's image in India
• Market-related barriers for German small and medium-sized companies
• Company-related barriers
• Impediments concerning the personnel recruitment and human resource management
• Impediments resulting from the collaboration with other companies and from the quality of customers
• Impediments concerning the marketing mix
• Company-related barriers for German small and medium-sized companies
• Recommendations, success factors and key challenges for German small and medium-sized companies in India

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis aims to analyze the challenges faced by German small and medium-sized companies (SMEs) when entering the Indian market. It investigates the specific barriers encountered during the market entry process, focusing on economic, political, legal, socio-cultural, and company-related factors. The study also delves into the impact of India's infrastructure, labor market, and business environment on German SMEs.

• Market entry barriers for German SMEs in India
• Analysis of the Indian market environment
• Impact of economic, political, legal, and socio-cultural factors
• Challenges related to infrastructure, labor market, and business environment
• Recommendations for successful market entry and key success factors for German SMEs

Zusammenfassung der Kapitel (Chapter Summaries)

The thesis begins by defining the scope and objectives of the research, establishing the context for analyzing market entry barriers for German SMEs in India. Chapter 2 provides a detailed explanation of relevant terminologies, including definitions of SMEs and market entry barriers, laying the foundation for subsequent analysis. Chapter 3 dives into the analysis of the Indian market environment, examining its economic, political, legal, and socio-cultural conditions. It explores the impact of India's economic reforms, foreign direct investment (FDI) trends, and the country's overall business environment on German SMEs. Chapter 4 focuses on the methodologies used for data collection and analysis, detailing the research methods, question types, and the process of questionnaire design and dispatching. It also explains the implementation of interviews and the criteria used for data analysis.

Schlüsselwörter (Keywords)

Market entry barriers, German SMEs, India, market environment, economic conditions, political and legal framework, socio-cultural factors, infrastructure, labor market, FDI, tariffs, non-tariff barriers, research methodology, data analysis, recommendations, success factors, challenges.