Masterarbeit, 2011
32 Seiten, Note: A
1. Introduction
1.1 Strategic Planning
1.1.1 Strategic Planning Steps
1.1.2 Strategic Planning Cycle
1.1.3 Strategic Planning Models
2. UK Construction Industry
3. Background of the Study
4. Research Objectives
4.1 Research Objective
4.2 Significance of the Study
4.3 Research Questions
5. Literature Review
5.1 Strategic Planning
5.2 Strategic Perspective
5.3 UK Construction Sector
5.4 Importance of Strategic Planning
5.5 Strategic Planning in Construction Companies
5.6 Planning and Integration in Construction Cooperatives
6. Methodology
6.1 Research Design
6.1.1 Secondary Research
6.1.2 Primary Research
6.1.3 Data analysis
6.2 Reliability
6.3 Validity
7. Potential Risks / Limitations
7.1 Risk Analysis Matrix
7.2 Risk Management Plan
7.3 Opportunities
8. Gantt Chart
9. Conclusions
10. References
The primary objective of this research is to evaluate whether strategic planning constitutes the appropriate method for defining and implementing future strategic options within the UK construction industry. The study addresses the gap between the necessity of long-term planning and the current fragmented, informal practices found in the sector.
1. Introduction
Strategic planning is a set of actions taken by the organisation, which lets the organisation analyse the situation of the company and its environment, establish goals and define the strategies, policies and procedures necessary to achieve those objectives. Strategic planning is a quintessential Strategic Management tool, seeks one or more competitive advantages in the organization and the formulation and implementation of strategies allowed to create or preserve their advantages, highlighting its’ mission and its’ objectives, and in environmental pressures and available resources (Penc, 2006; p6).
1.1 Strategic Planning
Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful.
1. Introduction: Defines strategic planning as a fundamental management tool and introduces its core functions and steps within an organizational context.
2. UK Construction Industry: Discusses the complexities of customer acquisition and the critical need for long-term strategic planning to ensure market survival.
3. Background of the Study: Explores the necessity of aligning mission and operational objectives with long-term strategic planning to navigate a changing industry landscape.
4. Research Objectives: Outlines the core research question, the significance of the study, and the specific questions guiding the investigation.
5. Literature Review: Provides a comprehensive overview of strategic planning theories, the specific context of the UK construction sector, and the role of stakeholder integration.
6. Methodology: Details the research design, including the use of both secondary literature analysis and primary data collection through surveys and potential interviews.
7. Potential Risks / Limitations: Presents a risk assessment, including a matrix and management plan to mitigate potential project failures.
8. Gantt Chart: Provides a visual timeline for the research process from proposal construction to the completion of the dissertation.
9. Conclusions: Reaffirms that strategic planning is an essential, necessary method for construction firms to secure future competitive advantages.
Strategic Planning, UK Construction Industry, Strategic Management, Competitive Advantage, Organizational Goals, Performance, Risk Management, Market Environment, Long-term Strategy, Stakeholder Engagement, Business Process, Construction Contractors, Strategic Implementation.
The dissertation investigates the effectiveness of strategic planning as a method for defining and implementing future strategic options specifically within the UK construction industry.
The work covers strategic planning frameworks, the economic challenges of the UK construction sector, the importance of long-term goal setting, and the necessity of improved management processes.
The main objective is to determine if strategic planning is the most suitable method for construction companies to navigate competitive markets and secure their future growth.
The study utilizes a mixed-method approach, combining secondary research from academic literature and industry reports with primary data gathered through questionnaires and potential expert interviews.
The main body examines the theoretical foundations of strategic planning, its practical application in construction, and the specific environmental factors influencing the UK market.
Key terms include Strategic Planning, UK Construction Industry, Competitive Advantage, Risk Management, and Business Performance.
The industry faces high levels of volatility and reliance on informal, sporadic management approaches, which often leads to low profitability and vulnerability to economic shifts.
The author includes a detailed risk analysis matrix and a management plan to address issues like time constraints, lack of literature, and poor survey response rates.
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