Environmentalism 2.0

Inhaltsverzeichnis (Table of Contents)

• INTRODUCTION
  • RESEARCH FOCUS
  • STRUCTURE OF THE DISSERTATION
• LITERATURE REVIEW
  • INTRODUCTION
  • BLOGS AND THE BLOGOSPHERE
  • ENVIRONMENTALISM
  • METHODOLOGICAL MODELS
  • RESEARCH AIM AND OBJECTIVES
• METHODOLOGY
  • RESEARCH STRATEGY
  • ENSURING THE QUALITY OF THE WORK
  • ETHICAL ASPECTS
• FINDINGS OF THE PRIMARY RESEARCH
  • BLOG CATEGORIES
  • LENGTH OF ENTRIES
  • READER COMMENTS
  • LINKS TO EXTERNAL SOURCES
  • NUMBER OF AUTHORS
  • PURPOSE OF THE BLOG
  • BLOGS AND OPINION
  • RELATIVE SIGNIFICANCE OF THE ENVIRONMENTAL BLOGOSPHERE
  • SUMMARY OF FINDINGS
  • CONCLUSION
• DISCUSSION AND SYNTHESIS OF THE FINDINGS
  • ANALYSIS OF BLOG STRUCTURES
  • MISCELLANEOUS FACTORS
• CONCLUSIONS
  • RESEARCH OBJECTIVES: SUMMARY OF FINDINGS AND CONCLUSIONS
  • RECOMMENDATIONS FOR FURTHER RESEARCH
  • CONTRIBUTION TO KNOWLEDGE
  • LIMITATIONS OF THE STUDY
  • REFLECTIONS ON THE RESEARCH PROCESS

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This dissertation explores the German and UK environmental blogospheres, comparing their structures and content. It aims to understand the unique characteristics and influence of these online platforms within the broader environmental movement. * **Comparative Analysis of Blogospheres**: The study investigates the differences in thematic focus, blog structures, and communication styles between German and UK environmental blogs. * **Role of Blogs in Environmentalism**: The research examines how environmental bloggers utilize their platforms for information sharing, advocacy, and mobilization. * **National Differences in Environmental Communication**: The study explores how cultural and societal contexts influence the content and structure of environmental blogs in different countries. * **Impact of the Blogosphere on Environmentalism**: The dissertation analyzes the potential influence of the blogosphere on shaping public opinion, influencing policy decisions, and driving environmental activism. * **Evolution of the Environmental Blogosphere**: The research examines the development and growth of the environmental blogosphere, comparing findings to previous studies and assessing its continued relevance.

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter outlines the dissertation's research focus, its structure, and the significance of the environmental blogosphere in contemporary environmentalism.
• Literature Review: This chapter provides an overview of existing research on blogs, environmentalism, and relevant methodological models. It also clarifies the research objectives and aims of the dissertation.
• Methodology: This chapter details the research strategy employed, including the selection of blogs and data collection methods. It also discusses the quality assurance measures implemented and the ethical considerations of the research.
• Findings of the Primary Research: This chapter presents the findings of the content analysis conducted on 800 blog entries from German and UK environmental blogs. It examines various structural and content-related aspects of these blogs, including categories, entry length, reader comments, links, author numbers, blog purpose, and opinion expression.
• Discussion and Synthesis of the Findings: This chapter analyzes the findings of the primary research, comparing the blog structures of the two countries and discussing various factors that influence the blogosphere's development.

Schlüsselwörter (Keywords)

The primary keywords and focus topics of this dissertation include environmental blogosphere, environmentalism, content analysis, comparative research, German environmental movement, UK environmental movement, blog structure, blog content, public opinion, policy influence, environmental activism, and online communication.