Identification and motivation of high potentials to keep their intellectual property in the company

Inhaltsverzeichnis (Table of Contents)

• 1 INTRODUCTION
• 1.1 INTRODUCTION TO THE TOPIC AND PROBLEM STATEMENT
• 1.2 OBJECTIVES OF THE MASTER THESIS
• 1.3 TOPIC DEMARCATION
• 2 IDENTIFIACATION OF HIGH POTENTIALS
• 2.1 SYSTEMATIC IDENTIFICATION OF HIGH POTENTIALS
• 2.1.1 ABC APPROACH TO EMPLOYEE CLASSIFICATION
• 2.1.2 EXAMPLES OF BEHAVIOR, PERSONALITY TRAITS AND SOCIAL SKILLS OF DIFFERENT EMPLOYEE GROUPS
• 2.2 IMPORTANCE OF APPRAISAL INTERVIEWS
• 2.3 MANAGEMENT BY OBJECTIVES
• 3 MOTIVATION OF HIGH POTENTIALS
• 3.1 HOW MOTIVATION WORKS
• 3.2 EMPLOYER BRAND
• 3.3 OVERLOAD AND BURNOUT
• 3.4 EXECUTIVES AS ENERGY MANAGER
• 3.5 THE LAW OF SERENITY
• 3.6 CASE STUDY ‘HOW TO INCREASE THE MOTIVATION OF HIGH POTENTIALS’
• 4 KEEP THE INTELLECTUAL PROPERTY OF HIGH POTENTIALS IN THE COMPANY
• 4.1 EMPLOYEE RETENTION
• 4.2 TOP 10 RETENTION INSTRUMENTS
• 4.2.1 OPPORTUNITIES FOR ADVANCEMENT AND DEVELOPMENT
• 4.2.2 PROFESSIONAL TRAININGS
• 4.2.3 RESPONSIBILITY SCOPES
• 4.2.4 RECOGNITION AND APPRECIATION OF JOB PERFORMANCE
• 4.2.5 OPPORTUNITIES TO CO-DECIDE AND PARTICIPATION
• 4.2.6 PERFORMANCE ORIENTED PAYMENT
• 4.2.7 WORK LIFE BALANCE
• 4.2.8 EXCELLENT WORKING ATMOSPHERE AND ENVIRONMENT
• 4.2.9 INTERNAL COMMUNICATION
• 4.2.10 HONESTY AND CREDIBILITY OF THE COMPANY
• 4.3 CASE STUDY ‘HOW TO KEEP INTELLECTUAL PROPERTY IN THE COMPANY’
• 5 CONCLUSION

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

The main objective of this Master-Thesis is to show how important it is to have an integral recruitment process. It focuses on identifying, developing, and retaining high potential employees, emphasizing the crucial role they play in a company's success. Key themes explored in this thesis include:

• Identifying and classifying employees into distinct groups based on their performance and potential
• Understanding the intricacies of intrinsic and extrinsic motivation and its impact on employee performance
• The importance of establishing a positive employer brand and fostering a healthy working environment to retain high potential employees
• Implementing effective employee retention strategies and tools to maintain the intellectual property of key employees

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 1: Introduction

This chapter introduces the topic of identifying and motivating high potentials to keep their intellectual property within the company. It highlights the challenges companies face with employee turnover, particularly the loss of highly skilled employees and their valuable knowledge. The chapter sets out the objectives of the Master-Thesis, aiming to explore effective strategies for retaining high potentials through a holistic approach.

Chapter 2: Identification of High Potentials

This chapter delves into methods for systematically identifying high potentials. The ABC approach, a classification system based on employee performance and potential, is presented and discussed. Additionally, the importance of appraisal interviews and management by objectives as tools for identifying and developing high potentials is highlighted.

Chapter 3: Motivation of High Potentials

This chapter explores the concept of motivation, distinguishing between intrinsic and extrinsic motivation. It discusses various theories of motivation, including Maslow's hierarchy of needs and Herzberg's two-factor theory. The chapter also examines the impact of employer branding, employee burnout, and the importance of managers as "energy managers" in motivating their teams.

Chapter 4: Keeping the Intellectual Property of High Potentials in the Company

This chapter focuses on employee retention strategies. It examines the psychological and organizational factors that influence employee loyalty and commitment. The chapter also presents a list of top 10 retention instruments used by leading companies, including opportunities for advancement, professional training, and work-life balance initiatives. This chapter concludes with a case study that demonstrates how to implement a comprehensive retention management program.

Schlüsselwörter (Keywords)

This Master-Thesis focuses on the identification, motivation, and retention of high potential employees. The core concepts explored include: employee classification, intrinsic and extrinsic motivation, employer branding, burnout prevention, employee retention strategies, top retention instruments, and intellectual property protection. The work emphasizes the importance of a holistic approach to talent management, combining employee development, performance management, and retention initiatives.