The Business Case of Social Business

Inhaltsverzeichnis (Table of Contents)

• Introduction
  • Problem Definition and Objectives
  • Course of Investigation
• Stakeholder Theory
  • Stakeholders
  • Including Stakeholders in Strategic Decisions
• Inducement-Contribution Theory
  • Definitions
  • Applying the Inducement-Contribution Theory
• A Stakeholder Approach towards Social Business
  • The Concept of Social Business
    • Why Social Business?
    • The Principle of Social Business
    • Social Business versus Corporate Social Responsibility
    • Social Business versus Social Entrepreneurship
  • Stakeholders' Inducements for engaging in a Social Business and their Contributions
    • Stakeholder Theory and Social Business
    • Managers
    • Investors
    • Customers
    • Shareholders
    • Competitors
    • Employees
    • Non-Governmental Organizations
• Methodology
• The Business Case of Grameen Danone Food Limited
  • Partners of the Joint Venture
    • The Danone Group
    • The Grameen Familiy
  • Grameen Danone Food Limited as the First Real Social Business
    • Evolvement of the Business Idea
    • Objectives of Grameen Danone Food Limited
    • Financing of the Company
    • Support by the Global Alliance for Improved Nutrition
• Conclusion
  • Summary
  • Impact and Limitations

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis aims to explore the business case of social business by taking a stakeholder approach. It analyzes how different stakeholders are incentivized to engage in social business ventures and how their contributions contribute to the success of these ventures. Key themes explored in the thesis include: * The concept of social business and its distinguishing features * The role of stakeholder theory in understanding social business models * The inducements and contributions of various stakeholders involved in social business * The application of these principles to the case of Grameen Danone Food Limited, a pioneering social business venture.

Zusammenfassung der Kapitel (Chapter Summaries)

The introductory chapter outlines the problem definition and objectives of the thesis, exploring the business case of social business from a stakeholder perspective. It also details the course of investigation that will be followed. Chapter two examines stakeholder theory, defining key concepts and exploring the inclusion of stakeholders in strategic decision-making processes. Chapter three presents the Inducement-Contribution Theory, providing definitions and discussing its application within the context of social business. Chapter four delves into the concept of social business, outlining its key features and comparing it with other business models like Corporate Social Responsibility and Social Entrepreneurship. It then explores how various stakeholders are induced to engage in social business ventures and their respective contributions. Chapter five outlines the methodology used in the research, setting the stage for the in-depth case study of Grameen Danone Food Limited. Chapter six focuses on the business case of Grameen Danone Food Limited, exploring the partners involved in the joint venture, the company's evolution, objectives, financing, and support from the Global Alliance for Improved Nutrition.

Schlüsselwörter (Keywords)

The central focus of the thesis lies in the interplay of key concepts: social business, stakeholder theory, inducement-contribution theory, and their application to the case of Grameen Danone Food Limited. These concepts, along with related themes of corporate social responsibility, social entrepreneurship, and stakeholder engagement, provide a rich foundation for understanding the business case of social business.