Masterarbeit, 2004
75 Seiten, Note: 1,7 (A-)
This thesis aims to analyze the success factors of "No Frills" airlines and assess the applicability of this business model to intercontinental flights, both in economy and business class. The study traces the historical development of the "No Frills" concept across various geographical regions.
1. Introduction: This chapter introduces the "No Frills" airline concept, defining its core characteristics and setting the stage for the subsequent analysis of its development and success factors. It lays the groundwork for understanding the unique aspects of this business model in the context of the broader airline industry.
2. The development of the 'No Frills' Airlines from the 1970ies until now: This chapter provides a historical overview of the emergence and global expansion of "No Frills" airlines. It examines the evolution of the concept from its pioneering stages in the USA to its subsequent adoption and adaptation in Europe, South America, Asia, and across international routes. The chapter highlights key milestones, significant players, and regional variations in the development of this disruptive business model.
3. Analysis of the success factors of 'No Frills' Airlines: This chapter delves into a detailed analysis of the key elements contributing to the success of "No Frills" airlines. It examines critical areas such as network strategy (hub-and-spoke versus point-to-point), operational efficiency, fleet management, pricing and revenue management, customer segmentation and competitive positioning, and corporate culture and human resource management. The chapter explores the interdependencies between these factors and their collective impact on the overall success of the business model.
4. Applicability of the 'No Frills' concept to specific Airline Businesses: This chapter focuses on the feasibility of extending the "No Frills" concept to intercontinental flights, examining both economy and business class applications. For each class, the chapter systematically evaluates the applicability of the key success factors identified in the previous chapter, considering potential challenges and adaptations required for this different operational environment. This evaluation helps to assess the potential market viability and profitability of such ventures.
No Frills Airlines, Low-Cost Carriers, Airline Business Model, Network Strategy, Operational Efficiency, Fleet Management, Pricing Strategy, Customer Segmentation, Intercontinental Flights, Economy Class, Business Class, Historical Analysis, Comparative Analysis.
This document analyzes the success factors of "No Frills" airlines and assesses the feasibility of applying this business model to intercontinental flights, considering both economy and business class. It also traces the historical development of the "No Frills" concept globally.
The document includes an introduction, a historical overview of "No Frills" airline development across different regions (USA, Europe, South America, Asia/Pacific), an analysis of the success factors (network, operations, fleet, sales, customers, corporate culture), an examination of the "No Frills" concept's applicability to intercontinental economy and business class flights, and a concluding summary.
The key objectives are to analyze the success factors of "No Frills" airlines and determine the applicability of this model to intercontinental flights. Key themes include the historical development of "No Frills" airlines, their key success factors, the comparative analysis of economy and business class "No Frills" models for intercontinental flights, and future research directions.
The document analyzes several key success factors, including network strategy (hub-and-spoke vs. point-to-point), operational efficiency, fleet management, pricing and revenue management, customer segmentation and competitive positioning, and corporate culture and human resource management.
The document specifically examines the feasibility of extending the "No Frills" model to both economy and business class intercontinental flights. It evaluates the applicability of the key success factors identified in the context of long-haul flights and considers potential challenges and adaptations necessary for this different operational environment.
The historical analysis of "No Frills" airlines covers their development from the 1970s to the present day, tracing their emergence and expansion in various geographical regions.
The document includes a comparative analysis of the applicability of the "No Frills" model to both economy and business class intercontinental flights, evaluating the potential viability and profitability of each.
Keywords include: No Frills Airlines, Low-Cost Carriers, Airline Business Model, Network Strategy, Operational Efficiency, Fleet Management, Pricing Strategy, Customer Segmentation, Intercontinental Flights, Economy Class, Business Class, Historical Analysis, Comparative Analysis.
The document provides summaries for each chapter, outlining the content and focus of each section. These summaries provide a concise overview of the information presented in each chapter.
While specific suggestions aren't detailed, the document implies further research could explore areas like the detailed financial modeling of "No Frills" intercontinental operations, specific regional market analyses for the "No Frills" model, and investigations into customer behavior and preferences concerning "No Frills" long-haul flights.
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