Diplomarbeit, 1998
76 Seiten, Note: Distinction
1. INTRODUCTION
2. SYSTEMIC THEORY AND COMPLEX SOCIAL SYSTEMS
2.1. Complex Social Systems - a Starting Point
2.2. Systems Thinking and Systems Archetypes
2.3. Self-reference and Autopoiesis of Social Systems
2.4. Summary
3. METHODOLOGY
4. "FIXING THE BIKE, WHILE WINNING THE TOUR DE FRANCE"- F.C.M.'s CHANGE PROCESS
4.1. Becoming a Global Player
4.2. Acquisitions, Mergers and Integration
4.3. A Climate of Transition
4.4. The Permanent Crisis
5. CONCLUSION
This dissertation explores how systemic theory and models of systemic thinking can be applied to understand an organization facing significant growth and transition. It investigates how an organization's self-referential logic often hinders its ability to adapt, even when management is aware of necessary changes.
4.1. Becoming a Global Player
F.C.M.'s growth strategy is reflected in its mission statement, according to which F.C.M. "will lead the industry with superior products and services" in small to mid-sized construction equipment. The superordinate goal of F.C.M. is to "maintain and strengthen its position as the global leader in the light-to-medium construction equipment category". Chart 1 below is used to communicate to F.C.M. employees, customers, dealers, and prospective partners F.C.M.'s strategic position and goal. The goal is clear: close gaps in the product offering, and increase geographical presence.
1. INTRODUCTION: Outlines the motivation for this research and identifies the central focus on management of change within a specific organization.
2. SYSTEMIC THEORY AND COMPLEX SOCIAL SYSTEMS: Provides the theoretical framework, detailing the principles of complex systems, systemic archetypes, and the theory of self-referential social systems.
3. METHODOLOGY: Describes the explorative research approach, including content analysis and qualitative covert interviews conducted within the organization.
4. "FIXING THE BIKE, WHILE WINNING THE TOUR DE FRANCE"- F.C.M.'s CHANGE PROCESS: Applies the theoretical findings to F.C.M.'s specific situation, focusing on global strategy, acquisitions, and the organizational climate.
5. CONCLUSION: Synthesizes findings and offers recommendations for future managerial intervention, reflecting on the study's scope and limitations.
Systemic Thinking, Complex Social Systems, Autopoiesis, Self-Reference, Change Management, F.C.M. Corporation, Organizational Growth, Acquisitions, Systems Archetypes, Sensemaking, Management Strategy, Leadership, Business Culture, Communication Patterns, Corporate Epistemology
The research examines how systemic theory and management models can help explain the difficulties organizations encounter during rapid growth and transition phases.
The work centers on organizational change, systemic theory, the dynamics of corporate growth through acquisitions, and how internal communication structures limit adaptability.
The goal is to apply systemic thinking to a concrete business case to determine if it offers better diagnostic tools for understanding why organizations struggle to change despite management's intentions.
The study uses an explorative ethnographic approach, employing content analysis of internal and external corporate communications combined with covert qualitative interviews of staff and stakeholders.
The main body analyzes F.C.M.'s specific discourses, including its push to become a "global player," its reliance on aggressive acquisition strategies, and the persistent internal crises resulting from these choices.
Key terms include Systemic Thinking, Change Management, Self-Reference, Organizational Autopoiesis, and Strategic Growth.
The author concludes that individual impact is limited by the organization's existing communication patterns and rules; systemic change requires altering the base operational procedures rather than just changing individual mental models.
These are the institutionalized mental frameworks or "blind spots" within an organization—such as the obsession with margin versus volume—that dictate what the system identifies as relevant and what it ignores.
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