Diplomarbeit, 2003
145 Seiten, Note: 1,3 (A)
The objective of this thesis is to optimize the database and overall functionality of the University of the Basque Country's call center (CAU) in San Sebastian. This involved analyzing the current system, identifying areas for improvement, proposing solutions, and implementing selected changes. The focus is on technical and personnel aspects, aiming to enhance efficiency and effectiveness within the CAU's existing resources and scope.
Introduction: This chapter introduces the thesis project, focusing on the optimization of the University of the Basque Country's call center (CAU) database using FileMaker Pro 5.0. It outlines the author's involvement, the timeframe of the project, and the scope of the analysis, which is limited to technical and personnel aspects to maintain focus. The chapter lays the groundwork by explaining the structure of the thesis, highlighting the theoretical foundation in chapter 2 and the subsequent analysis, optimization proposals, implementation, and final summary.
Call Center Specifics In General: This chapter provides a comprehensive overview of general call center operations, encompassing technological aspects and personnel requirements. It delves into various technologies such as ACD, IVR, dialers, call blending, and CTI, explaining their functions and importance within a call center environment. Furthermore, it discusses the role and characteristics of call center agents and management, setting the theoretical background for analyzing the CAU's specific situation in subsequent chapters. The evolution from a call center to a contact center is also explored, highlighting the expanding communication channels such as email and web chat.
Analysis Of The University's Call Center CAU: This chapter presents a detailed analysis of the CAU, focusing on its activities, technology, software, and personnel. It describes the organizational structure of the university and the CAU's place within it. The technological infrastructure, including telecommunication facilities, ATM, IP, ACD, IVR, dialers, and CTI, is examined, providing a baseline for the optimization proposals. A significant portion of this chapter details the existing FileMaker Pro 5.0 database ("Incidencias"), including its structure, fields, value lists, related files, and scripts, forming the core of the optimization efforts.
Optimization Proposals: This chapter outlines the proposals for optimizing the CAU's operations. These suggestions are carefully considered to remain within the CAU's sphere of influence and feasibility. The proposals encompass improvements in both software (FileMaker Pro 5.0 database) and hardware/other operational aspects, laying out a pathway toward increased efficiency and effectiveness.
Realization Of The Proposals: This chapter describes the implementation of the optimization proposals, detailing the modifications made to the FileMaker Pro 5.0 database. It explains changes to layouts, fields, reports, related files, value lists, and scripts. Crucially, it also addresses problems encountered during the implementation process and the alternative solutions developed to overcome these challenges. This chapter provides a practical account of the project's execution.
Call center optimization, FileMaker Pro 5.0, database management, call center technology, ACD, IVR, CTI, contact center, human resources, efficiency, effectiveness, university call center, database design, process improvement.
This document details a thesis project focused on optimizing the database and overall functionality of the University of the Basque Country's call center (CAU) in San Sebastian. It covers the analysis of the existing system, proposes solutions for improvement, and documents the implementation of those solutions.
The primary objective is to enhance the efficiency and effectiveness of the CAU. This involves analyzing current technology and processes, optimizing the FileMaker Pro 5.0 database, proposing and implementing improvements, and assessing the impact of those changes.
The analysis encompassed the CAU's activities, technology (including telecommunication facilities, ACD, IVR, dialers, CTI, ATM, and IP telephony), software (primarily FileMaker Pro 5.0), and personnel. The organizational structure of the university and the CAU's role within it were also examined.
The main software application analyzed and optimized was FileMaker Pro 5.0, specifically the "Incidencias" database. The optimization involved modifying layouts, fields, reports, related files, value lists, and scripts within this database.
The analysis covered a range of call center technologies, including Automatic Call Distribution (ACD), Interactive Voice Response (IVR), Computer Telephony Integration (CTI), dialers, call blending, Asynchronous Transfer Mode (ATM), and IP telephony. The transition from a call center to a contact center (incorporating email, web chat, etc.) was also discussed.
The thesis outlines proposals for optimizing both the FileMaker Pro 5.0 database and other hardware/operational aspects of the CAU. The implementation chapter details the specific changes made to the database, including modifications to layouts, fields, reports, and scripts. It also addresses challenges encountered and the solutions employed.
The scope of the analysis was limited to technical and personnel aspects of the CAU, focusing primarily on the FileMaker Pro 5.0 database and its integration with existing call center technology. The study did not encompass broader strategic or budgetary considerations.
This thesis demonstrates a practical approach to optimizing a university call center's efficiency and effectiveness through database improvement and process refinement. It highlights the importance of integrating technological and personnel aspects for successful call center management and showcases the effective use of FileMaker Pro 5.0 for database optimization within a specific organizational context.
Call center optimization, FileMaker Pro 5.0, database management, call center technology, ACD, IVR, CTI, contact center, human resources, efficiency, effectiveness, university call center, database design, process improvement.
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