Blue Ocean Strategy in the Hotel Sector

Inhaltsverzeichnis (Table of Contents)

• Abstract
• Table of contents
• List of figures
• List of abbreviations
• Introduction
• Hospitality industry
  • Significance for overall economy
  • Hotel sector profile
• Blue Ocean Strategy
  • Conception
  • Creating Blue Oceans
    • Principles
    • Implementation
    • Tools and frameworks
    • Red vs. Blue Oceans
    • Benefits and value
  • Critics
• Positioning for hotels
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
• Examples
  • MotelOne
    • Implementation
    • Analysis
    • Evaluation
  • W Hotels
    • Implementation
    • Analysis
    • Evaluation
• Outlook
• Critical evaluation

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis examines the application of Blue Ocean Strategy within the hotel sector, focusing on the case studies of W Hotels and MotelOne. The primary objective is to analyze how these two companies achieved success by implementing innovative business concepts and differentiating themselves from competitors in a highly competitive market.

• The challenges of the hotel sector and the need for differentiation
• The principles and implementation of Blue Ocean Strategy
• The application of Blue Ocean Strategy by W Hotels and MotelOne
• The impact of Blue Ocean Strategy on customer experience and value creation
• The potential for Blue Ocean Strategy to create sustainable competitive advantages

Zusammenfassung der Kapitel (Chapter Summaries)

• **Introduction:** This chapter introduces the topic of Blue Ocean Strategy within the hotel sector and outlines the thesis's focus on W Hotels and MotelOne as successful examples.
• **Hospitality industry:** This chapter discusses the significance of the hospitality industry for the overall economy and presents a profile of the hotel sector, highlighting its key characteristics and challenges.
• **Blue Ocean Strategy:** This chapter explores the concept of Blue Ocean Strategy, explaining its principles, implementation methods, and tools. It contrasts Blue Ocean Strategy with traditional competitive approaches within Red Oceans and analyzes its benefits and value creation potential.
• **Positioning for hotels:** This chapter analyzes the application of Blue Ocean Strategy to the hotel sector through a SWOT analysis, examining its strengths, weaknesses, opportunities, and threats.
• **Examples:** This chapter dives into the specific case studies of MotelOne and W Hotels. It examines their implementation of Blue Ocean Strategy, analyzes their success, and evaluates their impact on the hotel sector.

Schlüsselwörter (Keywords)

This research paper examines the application of Blue Ocean Strategy in the hotel sector, focusing on the case studies of W Hotels and MotelOne. The key terms and concepts explored include value innovation, differentiation, market segmentation, customer experience, brand identity, design, and sustainable competitive advantage. The study analyzes the successful implementation of innovative business concepts and the creation of uncontested market positions within the highly competitive hospitality industry.