Influences of Female Leadership on the Employer Brand

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Problem Definition and Relevance of the Topic
• Objectives of Work
• Structure of Work
• Definition of Terms
• Employer Brand
• Corporate Image
• Human Resource Policy
• Recruiting
• Branch Image
• Location Image
• Leadership
• Female Leadership
• Differences between Female and Male Leadership
• Theoretical Examination of the Influences of Female Leadership on the Employer Brand
• Influences on Corporate Image
• Economic Power
• Awareness
• Corporate Culture
• Influences on Human Resource Policy
• Type of Work
• Conditions of Employment
• Influences on Recruiting
• Recruiting Process
• Potential Colleagues
• Practical Examination of the Influences of Female Leadership on the Employer Brand
• Overview of Study
• Methods and Procedure of Research
• Presentation of Interview Guideline
• Best Practice
• Influences on Corporate Image
• Economic Power
• Awareness
• Corporate Culture
• Influences on Human Resource Policy
• Type of Work
• Conditions of Employment
• Influences on Recruiting
• Recruiting Process
• Potential Colleagues
• Presentation of Interview Findings
• Perception of the Employer Brand
• Differences between Female and Male Leadership
• Influences of Female Leadership on the Employer Brand
• Corporate Image
• Economic Power
• Awareness
• Corporate Culture
• Human Resource Policy
• Type of Work
• Conditions of Employment
• Recruiting
• Recruiting Process
• Potential Colleagues
• Recommendations
• Demonstrative Communication
• Taking Advantage of Chances
• Employer Image
• Women in Leading Positions
• Management Implication
• Positioning of Female Led Employer Brand
• Competence of the Female Led Employer Brand
• Benefits and Attributes of the Female Led Employer Brand
• Tonality of the Female Led Employer Brand
• Design of the Female Led Employer Brand
• Presentation of Female Led Employer Brand

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This master's thesis examines the influence of female leadership on the employer brand. The goal is to understand how female leaders impact various aspects of the employer brand, including corporate image, human resource policy, and recruiting strategies. The thesis aims to identify specific effects of female leadership and analyze best practices for managing a female-led employer brand.
• The impact of female leadership on the employer brand
• The role of corporate image in shaping the employer brand
• The relationship between human resource policy and female leadership
• The influence of female leaders on recruiting practices
• The development of best practices for female-led employer brands

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter introduces the topic of the master's thesis, outlining the problem definition and relevance of the topic, stating the objectives of the work, and outlining the structure of the thesis.
• Definition of Terms: This chapter provides definitions of key terms related to the employer brand, leadership, and female leadership. It clarifies the specific concepts used throughout the thesis and explores the differences between male and female leadership styles.
• Theoretical Examination of the Influences of Female Leadership on the Employer Brand: This chapter delves into the theoretical influences of female leadership on the employer brand. It examines how female leaders can impact corporate image, human resource policy, and recruiting strategies. The chapter analyzes the specific influences of female leadership on economic power, awareness, corporate culture, type of work, conditions of employment, and the recruiting process.
• Practical Examination of the Influences of Female Leadership on the Employer Brand: This chapter explores the practical implications of female leadership on the employer brand. It presents an overview of the study, including the methods and procedures used. The chapter analyzes best practices in managing a female-led employer brand and presents the findings of interviews conducted with female leaders. The chapter also compares the theoretical examination to the practical observations.

Schlüsselwörter (Keywords)

This master's thesis explores the complex relationship between female leadership and the employer brand. Key terms investigated include: female leadership, employer brand, corporate image, human resource policy, recruiting practices, best practices, and the impact of female leadership on attracting and retaining talent. The thesis analyzes both the theoretical and practical implications of these concepts, aiming to provide insights into the specific effects of female leadership on the employer brand.

Frequently Asked Questions

How does female leadership influence the employer brand?

Female leadership impacts the employer brand by shaping corporate culture, human resource policies, and the overall corporate image, often leading to a more cautious and sustainable financial approach.

What are the advantages of women in top management?

Studies suggest that female-led companies are often more successful and less likely to become insolvent, partly because women tend to take fewer unnecessary financial risks.

What is the "Employer Brand" in this context?

It refers to a company's reputation as an employer and its value proposition to employees, influenced by corporate image, recruiting processes, and HR policies.

How does female leadership affect recruiting?

Female leaders can influence the recruiting process and the perception of potential colleagues, making the company an "employer of choice" especially in male-dominated branches.

What is the current share of women in German management?

As of 2012, the share in supervisory boards was around 6.5%, while family-operated companies showed a higher share of leading women at about 20%.