A New Framework For Combating Piracy And Counterfeiting

Table of Contents

Chapter One

INTRODUCTION

DECEPTIVE vs. NON-DECEPTIVE COUNTERFEITING

METHODOLOGY

EFFECTS OF COUNTERFEITING

Chapter Two

DEMAND FOR PIRATED AND COUNTERFEIT GOODS

THE RATIONALE FOR COUNTERFEITING AND ITS ANTECEDENTS

IP INFRINGEMENT AND THE INTERNET

Chapter Three

EVIDENCE OF VICTIM FIRMS’ RESPONSES

ISD

Diageo

Procter and Gamble

US Olympic Committee

Cartier

NEC

Microsoft

Nike

Reebok

New Balance

Miscellaneous

SUMMARY

Chapter Four

ESTABLISHING ANTI-COUNTERFEITING STRATEGIES

NO ACTION

LOBBY GOVERNMENT AUTHORITIES FOR IMPROVED LEGISLATION AND ENFORCEMENT

CO-OPT OFFENDERS

ANTI-COUNTERFEITING ADVERTISING CAMPAIGN

WARN/ALARM

APPEAL

THREATEN

PRIVATE INVESTIGATION

MOVING TARGET & AUTHENTICATION DEVICES

ANTI-COUNTERFEITING ALLIANCES

EDUCATION AND SUPPORT OF ENFORCEMENT AGENCIES

EDUCATION OF CHANNEL MEMBERS

USE OF TELEPHONE HOTLINES FOR CUSTOMER REPORTS

PRICE REDUCTIONS

SELECT DISTRIBUTION

MARKETING & PRODUCT DEVELOPMENT

LICENSING

CONCLUSION

Research Objectives and Topics

This dissertation addresses the escalating challenge of piracy and counterfeiting faced by modern enterprises. The primary objective is to recommend effective strategies that victim companies can implement to counter Intellectual Property Rights (IPR) infringements and trademark counterfeiting, based on an evaluation of reactive and proactive corporate measures.

• The distinction between deceptive and non-deceptive counterfeiting.
• An analysis of consumer behavior and the motivations behind purchasing illicit goods.
• Evidence-based evaluation of anti-counterfeiting strategies from high-profile corporate cases.
• The role of technology in product authentication and supply chain monitoring.
• Legal and strategic approaches to lobbying and enforcement in diverse global markets.

Excerpt from the Book

Summary of Chapters

Chapter One: Provides an introduction to the pervasive nature of piracy and counterfeiting and defines the study's scope regarding intellectual property protection.

Chapter Two: Examines the economic drivers of demand for illicit goods and explores consumer motivations behind purchasing counterfeit products.

Chapter Three: Presents an evidence-based review of corporate responses to counterfeiting through detailed case studies of international firms.

Chapter Four: Synthesizes various anti-counterfeiting strategies, offering a framework for corporations to establish proactive defense and enforcement mechanisms.

Keywords

Piracy, Counterfeiting, Intellectual Property Rights, IPR, Trademark Infringement, Brand Equity, Consumer Behavior, Anti-Counterfeiting Strategies, Supply Chain, Enforcement, Deceptive Counterfeiting, Non-deceptive Counterfeiting, Brand Protection, Product Authentication.

Frequently Asked Questions

What is the fundamental focus of this research?

The dissertation focuses on the growing threat of piracy and counterfeiting to successful companies and identifies effective strategies to mitigate these risks.

What are the primary themes analyzed in this study?

Key themes include the rationale behind counterfeiting, consumer behavior, the effectiveness of various corporate response strategies, and the legal challenges associated with intellectual property enforcement.

What is the core objective of the dissertation?

The primary objective is to recommend a new framework for victim companies to adopt in reaction to IPR infringement and trademark counterfeiting.

Which scientific method is utilized in this paper?

The study employs a case-study methodology, drawing from existing literature to evaluate both reactive and proactive measures taken by victim firms, which are then synthesized into a new conceptual framework.

What topics are covered in the main section of the work?

The main sections cover the demand side of illicit goods, evidence from various corporate cases (e.g., ISD, Diageo, Microsoft, Nike), and a detailed classification of strategic responses like lobbying, education, and authentication.

How are the keywords for this work characterized?

The keywords highlight the intersection of legal, economic, and managerial aspects of brand protection, specifically emphasizing the mechanisms of piracy and the strategies for remediation.

How does the author characterize the role of 'out-the-backdoor' counterfeiting?

The author identifies this as a significant threat where former partners or current licensees produce unauthorized goods in excess of their legal agreements, noting it is particularly prevalent in the apparel industry.

What role do telephone hotlines play in the author's proposed strategies?

The author argues that hotlines are crucial for early detection, as they encourage deceived consumers to report counterfeits, thereby allowing companies to address infringements before they escalate and erode brand equity.