A New Framework For Combating Piracy And Counterfeiting

Inhaltsverzeichnis (Table of Contents)

• Chapter One
  • INTRODUCTION
  • DECEPTIVE vs. NON-DECEPTIVE COUNTERFEITING.
  • METHODOLOGY
  • EFFECTS OF COUNTERFEITING
• Chapter Two
  • DEMAND FOR PIRATED AND COUNTERFEIT GOODS.
  • THE RATIONALE FOR COUNTERFEITING AND ITS ANTECEDENTS.
  • IP INFRINGEMENT AND THE INTERNET.
• Chapter Three
  • EVIDENCE OF VICTIM FIRMS' RESPONSES.
  • ISD..
  • Diageo.
  • Procter and Gamble.......
  • US Olympic Committee..\nCartier
  • NEC.........
  • Microsoft..\nNike......
  • Reebok
  • New Balance
  • Miscellaneous
  • SUMMARY.
• Chapter Four
  • ESTABLISHING ANTI-COUNTERFEITING STRATEGIES..
  • NO ACTION....
  • LOBBY GOVERNMENT AUTHORITIES FOR IMPROVED LEGISLATION\nAND ENFORCEMENT
  • CO-OPT OFFENDERS
  • ANTI-COUNTERFEITING ADVERTISING CAMPAIGN.
  • WARN/ALARM.
  • APPEAL
  • THREATEN
  • PRIVATE INVESTIGATION.
  • 1USE OF TELEPHONE HOTLINES FOR CUSTOMER REPORTS..
  • MOVING TARGET & AUTHENTICATION DEVICES.
  • ANTI-COUNTERFEITING ALLIANCES.
  • EDUCATION AND SUPPORT OF ENFORCEMENT AGENCIES ..........
  • EDUCATION OF CHANNEL MEMBERS
  • SSSS\n.............
  • PRICE REDUCTIONS..
  • SELECT DISTRIBUTION.
  • MARKETING & PRODUCT DEVELOPMENT
  • LICENSING
  • CONCLUSION.

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This study investigates the growing issue of piracy and counterfeiting faced by successful companies. The primary objective is to propose effective strategies that victim companies can implement to address intellectual property rights (IPR) infringement and trademark counterfeiting. To develop these strategies, the study aims to understand the rationale behind counterfeiting from the perspectives of both producers and purchasers. It also explores the varying degrees of harm associated with different types of counterfeiting, highlighting the need for tailored approaches. The study delves into buyer behavior to formulate successful anti-counterfeiting advertising campaigns, ensuring that they target the appropriate audience. Additionally, it examines the varying vulnerabilities of different product categories to counterfeiting.

• Understanding the rationale behind counterfeiting.
• Analyzing the various types of counterfeiting and their potential for harm.
• Developing effective strategies for combating piracy and counterfeiting.
• Exploring consumer behavior in relation to counterfeit products.
• Assessing the vulnerability of different product categories to counterfeiting.

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter One provides an introduction to the study, defining the terms piracy and counterfeiting, and distinguishing between deceptive and non-deceptive counterfeiting. It highlights the historical context of counterfeiting and its evolution. Chapter Two delves into the demand for pirated and counterfeit goods, exploring the rationale behind counterfeiting and its antecedents. It also examines the role of the internet in intellectual property infringement. Chapter Three presents evidence of victim firms' responses to counterfeiting. It includes case studies of various companies, showcasing their strategies for combating counterfeit products. The chapter concludes with a summary of the different approaches employed by companies. Chapter Four focuses on establishing anti-counterfeiting strategies. It explores a wide range of strategies, including lobbying for legislation, co-opting offenders, advertising campaigns, and education initiatives. The chapter also examines the role of pricing strategies, distribution channels, and marketing efforts in combating counterfeiting.

Schlüsselwörter (Keywords)

Piracy, counterfeiting, intellectual property rights (IPR), trademark infringement, buyer behavior, anti-counterfeiting strategies, product categories, vulnerability, advertising campaigns, enforcement agencies, education initiatives, pricing strategies, distribution channels, marketing efforts.