Communication as a tool to overcome crises

Inhaltsverzeichnis (Table of Contents)

• INTRODUCTION
  • BACKGROUND
    • Crises
    • Communication as a part of Public Relations
  • PROBLEM DISCUSSION
  • OBJECTIVES
  • LIMITATION OF THE RESEARCH
  • THEORETICAL & PRACTICAL RELEVANCE
    • Theoretical Relevance
    • Practical Relevance
• METHODOLOGY
  • RESEARCH JOURNEY
  • SCIENTIFIC PERSPECTIVES
    • Positivistic Approach versus Hermeneutic Approach
    • Deductive, Inductive and Abductive Approaches
  • PRE-UNDERSTANDING
    • General Knowledge of Theories
    • Specific Knowledge
    • Personal Attributes
  • POSITIONING OF OUR RESEARCH APPROACH
  • DATA COLLECTION
    • Theoretical Data Collection
    • Empirical Data Collection
  • RESEARCH STRATEGY - CASE STUDY
    • Qualitative versus Quantitative Approach
  • VALUE OF THE STUDY
• THEORY
  • CRISIS MANAGEMENT
  • CRISIS DYNAMICS
  • CRISIS COMMUNICATIONS PLANNING
  • CRISIS COMMUNICATIONS PROCESS
    • Before the Crisis
      • Setting the Team
      • Risk Identification and Assessment
      • Developing the Crisis Communications Plan

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis examines the role of communication in successfully navigating a crisis within an organization. By conducting thorough theoretical and empirical research, the study aims to understand how communication strategies can be implemented effectively before, during, and after a crisis. The study focuses on the practical application of these strategies by analyzing the specific case of Baxter, an international medical health-care company, which faced a crisis in 2001.

• Crisis management and communication strategies
• The importance of effective communication during crisis situations
• The impact of communication on organizational response to crises
• The role of communication in building and maintaining trust during a crisis
• The application of crisis management principles within a real-world case study

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter provides an overview of the study's background, problem discussion, objectives, limitations, and theoretical and practical relevance. The authors establish the importance of effective communication in managing crises and highlight the significance of their chosen case study.
• Methodology: This chapter delves into the methodological approach adopted for the study. It outlines the research journey, scientific perspectives, pre-understanding, positioning of the research approach, data collection strategies, and the value of the study. The chapter also discusses the use of both theoretical and empirical data in the study.
• Theory: This chapter presents a comprehensive theoretical framework for understanding crisis management and communication. It covers key concepts such as crisis management, crisis dynamics, crisis communications planning, and the different stages of the crisis communication process.

Schlüsselwörter (Keywords)

Crisis management, communication, public relations, organizational response, risk assessment, stakeholder communication, crisis communication planning, case study, Baxter, healthcare industry.