Studienarbeit, 2013
49 Seiten, Note: B
This research paper aims to analyze the client and supplier relationship in the Indian entertainment industry, particularly within the context of logistics and supply chain management. It focuses on understanding the unique challenges and dynamics present in this sector, highlighting factors that influence the relationship between clients and vendors.
The introduction lays the groundwork by discussing the event management industry globally, emphasizing its understudied nature and the lack of established management practices. It highlights the unique challenges and opportunities of this industry, particularly within the Indian context.
The chapter on aims and objectives delves deeper into the specific research questions and goals guiding the study. The methodology section outlines the research approach, data collection methods, and the rationale behind relying primarily on secondary research.
The discussions section explores emerging trends within the Indian event management industry, highlighting both key strengths and significant challenges. It examines factors like arduous regulations, manpower constraints, sponsorship challenges, and scarce infrastructure, all of which influence the client-vendor relationship.
The chapter on types of events provides a comprehensive overview of different categories, ranging from personal events to corporate events, political events, promotions, and other event types. This classification helps to contextualize the diverse needs and complexities within the industry.
The chapter on logistics and supply chain management offers a general overview of the importance of effective logistics and supply chain management within the event management industry. It examines key performance indicators, including customer service levels, fill rates, and on-time delivery, which are crucial for ensuring successful events.
The key keywords and focus topics of this research include: event management, client-vendor relationship, logistics, supply chain management, Indian entertainment industry, customer satisfaction, return on investment (ROI), challenges, regulations, manpower, sponsorships, infrastructure, and emerging trends.
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