An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels

Table of Contents

• DECLARATION
• ACKNOWLEDGEMENT
• ABSTRACT
• CHAPTER 1: INTRODUCTION
• 1.1 Background of the Study
• 1.2 Problem Statement
• 1.3 Research Objectives
• 1.4 Research Questions
• 1.5 Significance of the Study
• 1.6 Scope of the Study
• 1.7 Limitations of the Study
• 1.8 Organization of the Study
• CHAPTER 2: LITERATURE REVIEW
• 2.1 Introduction
• 2.2 Consumer Behavior
• 2.3 Brand Management
• 2.4 Global Branding
• 2.5 Indian Consumer Market
• 2.6 Foreign Branded Apparels in India
• 2.7 Conclusion
• CHAPTER 3: RESEARCH METHODOLOGY
• 3.1 Introduction
• 3.2 Research Design
• 3.3 Data Collection Methods
• 3.4 Sampling Technique
• 3.5 Data Analysis Techniques
• 3.6 Ethical Considerations
• 3.7 Conclusion
• CHAPTER 4: FINDINGS AND ANALYSIS
• 4.1 Introduction
• 4.2 Demographic Profile of Respondents
• 4.3 Perceptions of Foreign Branded Apparels
• 4.4 Factors Influencing Purchase Decisions
• 4.5 Brand Loyalty and Brand Switching
• 4.6 Conclusion
• CHAPTER 5: DISCUSSION AND RECOMMENDATIONS
• 5.1 Introduction
• 5.2 Discussion of Findings
• 5.3 Recommendations for Brands
• 5.4 Future Research Directions
• 5.5 Conclusion
• REFERENCES

Objectives and Key Themes

The dissertation aims to investigate the perceptions of young Indian customers towards foreign branded apparels. It explores the factors that influence their purchasing behavior and the relationship between brand perceptions and customer decision-making. The study utilizes theoretical frameworks of brand management and consumer behavior to analyze the impact of global brands on the Indian market.

• Consumer behavior and its relationship with brand perceptions
• The role of global brands in shaping consumer preferences
• Factors influencing purchase decisions for foreign branded apparels
• The impact of brand loyalty and brand switching on customer behavior
• Recommendations for brands operating in the Indian market

Chapter Summaries

• Chapter 1: Introduction This chapter sets the context for the study by introducing the research problem, objectives, and significance. It provides background information on the Indian apparel market and the growing popularity of foreign brands among young consumers. The chapter also outlines the scope, limitations, and organization of the study.
• Chapter 2: Literature Review This chapter reviews relevant literature on consumer behavior, brand management, global branding, and the Indian consumer market. It explores the theoretical frameworks and empirical findings related to the study's focus areas. This chapter aims to establish a foundation for understanding the existing knowledge and identify gaps that the dissertation seeks to address.
• Chapter 3: Research Methodology This chapter details the research design, data collection methods, sampling technique, data analysis techniques, and ethical considerations involved in the study. It explains the procedures used to gather and analyze data, ensuring the reliability and validity of the findings. This chapter aims to provide a transparent and replicable account of the research process.
• Chapter 4: Findings and Analysis This chapter presents the findings of the study based on the collected data from surveys and interviews. It analyzes the perceptions of young Indian customers towards foreign branded apparels and examines the factors that influence their purchasing decisions. This chapter presents a detailed analysis of the data and explores the relationships between different variables.

Keywords

This dissertation focuses on the intersection of consumer behavior, brand management, and global branding within the context of the Indian apparel market. Key terms include: foreign branded apparels, young Indian customers, consumer behavior, brand perception, purchase decisions, brand loyalty, brand switching, global branding strategies.