Masterarbeit, 2011
54 Seiten, Note: 72 (with distinction)
This study examines the impact of personal values regarding Corporate Social Responsibility (CSR) on human resource management (HRM) practice, particularly in the context of application and recruitment processes in Germany. It explores how individuals understand and define CSR, the factors influencing these understandings, and the role these understandings play in hiring decisions. The research aims to provide a nuanced understanding of the external environment within which HRM decisions are made, highlighting the influence of socio-economic context on personal values regarding CSR.
The study begins with an introduction that outlines the research problem and its significance. Chapter 2 presents a comprehensive review of the literature on CSR and its impact on recruitment, providing a theoretical framework for the study. Chapter 3 describes the methodological approach, including the research design, data collection methods, and ethical considerations. The findings and analysis are presented in Chapter 4, exploring how individuals understand and define CSR, the factors influencing these understandings, and the role they play in the application and recruiting process. Chapter 5 discusses the findings in detail, drawing connections between the theoretical framework and empirical data. Finally, Chapter 6 provides a conclusion, summarizing the study's key findings, limitations, and recommendations for future research.
The research focuses on the intersection of Corporate Social Responsibility (CSR), Human Resource Management (HRM), recruitment, application processes, personal values, cognitive behavioral factors, and socio-economic context, specifically within the German context. The study employs theoretical frameworks such as Carroll's pyramid of CSR and Festinger's theory of cognitive dissonance to analyze the relationship between individual understandings of CSR and decision-making processes in HRM.
Personal values influence how job seekers perceive a company and how HR managers evaluate candidates, potentially leading to better alignment between the individual and the corporate culture.
The study utilizes Carroll’s (1991) pyramid of CSR and Festinger’s (1962) theory of cognitive dissonance to understand decision-making and value alignment.
Definitions vary widely but are often shaped by the specific socio-economic context of Germany, including legal requirements and social expectations of corporate behavior.
Applicants may experience cognitive dissonance if their personal values regarding social responsibility conflict with the perceived actions or reputation of a targeted company.
It is the moment where the company's CSR image is tested against the applicant's expectations, significantly influencing the decision to proceed with the application.
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