Bachelorarbeit, 2014
73 Seiten, Note: 1,7
1 Introduction
1.1 Purpose of the Study
1.2 Structure
2 Definition
3 Relevance of Employee Retention Management
3.1 Economic Perspective
3.1.1 Globalisation
3.1.2 Demographic Change
3.1.3 Employee Turnover
3.1.4 Shortage of Skilled Labour
3.2 Financial Perspective
3.2.1 Value of Human Capital
3.2.2 Costs of Turnover
4 Implementation of Employee Retention Management
4.1 Identification of Key Employees
4.1.1 Classification of Workforce
4.1.2 Process of Classification by the Example of Forced Rankings
4.2 Identification of Motivation
4.2.1 Motivation as Initial Point
4.2.2 Maslow’s Hierarchy of Needs
4.2.3 Measurement of Motivation
4.3 Instruments
4.3.1 Selection of Instruments
4.3.2 Financial Compensation
4.3.3 Leadership
4.3.4 Communication
4.3.5 Job Design
4.3.6 Job Environment
4.3.7 Summary of Employee Retention Instruments
5 Critical Reflection of the Applicability in Organisations
6 Conclusion
This thesis aims to analyze the strategic importance of Employee Retention Management (ERM) in light of current economic challenges such as globalization, demographic change, and the shortage of skilled labor. It investigates how organizations can implement effective retention instruments to secure their competitive advantage by fostering employee loyalty and motivation.
3.1.3 Employee Turnover
During the last decade, turnover of employees has become a serious issue for organisations. In literature, employee turnover is regarded in different variations:40
All kinds of personnel departures
Personnel departures because of bilateral agreements
Personnel departures as autonomic decision by employees
With the third factor complying with voluntary turnover of employees which is defined as a change of workplaces between businesses intended by the employee itself41, this enumeration can be added the dimension of involuntary turnover on the part of the employer, such as permanent layoff.42
The consideration of turnover without taking into account such a differentiation has been critically discussed in literature, stating that the inclusion of turnover caused by transfers of personnel within the company or by the termination of employment due to e.g. retirement, death or illness, would undermine the effectiveness of turnover studies.43 However, the further consideration of employee turnover within the framework of this study focuses on the effects of voluntary turnover by employees.
1 Introduction: This chapter outlines the growing importance of retaining qualified employees and sets the purpose and structure of the study.
2 Definition: This chapter defines the term "Employee Retention" and "Employee Retention Management" as a core process for organizational success.
3 Relevance of Employee Retention Management: This chapter examines the economic and financial reasons necessitating retention management, including global labor market trends and the costs associated with turnover.
4 Implementation of Employee Retention Management: This chapter explores the practical execution of retention systems, focusing on employee classification, understanding motivation, and detailing various HR instruments.
5 Critical Reflection of the Applicability in Organisations: This chapter compares the application of retention instruments in SMEs versus major corporations, highlighting differences in resources and organizational structure.
6 Conclusion: This chapter summarizes the key findings, reiterating that employee retention is a strategic necessity for long-term organizational stability.
Employee Retention Management, Human Resources, Labour Market, Globalisation, Demographic Change, Employee Turnover, Skilled Labour Shortage, Human Capital, Motivation, Maslow’s Hierarchy of Needs, Employer Branding, Job Design, Work-Life Balance, Financial Compensation, Leadership.
The thesis focuses on "Employee Retention Management" (ERM) and examines how organizations can utilize various human resource instruments to retain key personnel amidst current economic developments.
The core themes include the economic and financial drivers of retention, the identification of key talent, motivation theories, and the practical implementation of retention measures in diverse organizational settings.
The goal is to provide guidance to organizations on implementing specific, need-oriented retention systems that enhance attractiveness as an employer and ensure long-term productivity and competitiveness.
The work utilizes a combination of literature analysis, current empirical study reviews, and comparative approaches to evaluate the practical applicability of HR instruments in different company sizes.
The main section details the "Relevance" and "Implementation" of ERM, covering topics such as globalization, demographic change, financial turnover costs, Maslow's theory, and specific instruments like leadership styles, job design, and work-life balance initiatives.
The work is best defined by terms such as Employee Retention, Human Capital, Turnover, Motivation, Employer Branding, and Demographic Change.
The study notes that while major corporations often have more financial resources for diverse benefits, SMEs can leverage their smaller size for closer leadership relationships and a better sense of community, although they may face more limitations in career advancement opportunities.
The paper discusses forced ranking as a controversial tool for identifying top and low performers, noting both its potential for increasing competitiveness and its ethical risks regarding employee morale and team-based evaluation.
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