Seminararbeit, 2013
26 Seiten, Note: B-
The report begins by providing a comprehensive background context of healthcare tourism, highlighting the increasing demand for affordable and accessible healthcare services globally. It explores the concept of healthcare tourism and its distinction from medical tourism, emphasizing the broader scope of healthcare tourism that encompasses both medical procedures and wellness experiences.
The second chapter delves into a literature review, examining the global healthcare tourism market and its key drivers, including the rising cost of healthcare in developed countries and the increasing burden on their healthcare infrastructure. It also explores the impact of medical malpractice insurance on healthcare costs and the role it plays in driving medical tourism. The chapter then focuses on the Indian healthcare tourism landscape, analyzing the country's competitive edge in this sector, including the availability of skilled healthcare professionals, cost-effective medical treatments, and the popularity of traditional Indian wellness systems.
The third chapter presents case studies of five major players in the Indian healthcare tourism sector, showcasing their unique approaches to attracting and serving medical tourists. These case studies offer insights into the practices and strategies employed by these institutions, highlighting the use of advanced technology and medical facilities, consistent healthcare education, research in medical sciences, and skill development initiatives.
The fourth chapter delves into a discussion of the opportunities and challenges facing the Indian healthcare tourism sector. It identifies key opportunities, including the increasing cost of healthcare in developed countries, the linguistic proficiency of Indian healthcare professionals, the success rate of Indian healthcare institutions, and the potential for spillover effects from the tourism sector. The chapter also acknowledges the challenges, including low government spending on the healthcare sector, a lack of international accreditation, limitations in transplantation laws, a shortage of hotel accommodation, and inadequate malpractice laws.
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