The Responsible Diner. Do Consumers really care about a restaurant's sustainable practice?

Inhaltsverzeichnis (Table of Contents)

• Chapter 1: Introduction
• Chapter 2: Literature Review
  • 2.1 Introduction
  • 2.2 Defining sustainability and its history
  • 2.3 Value and perception of sustainability
  • 2.4 Restaurants impact on the environment and consumer awareness and concern
  • 2.5 Consumers' attitudes and behavioural choices regarding sustainable restaurants and their influencing factors
  • 2.6 Conclusion
• Chapter 3: Methodology
  • 3.1 Introduction
  • 3.2 Research paradigm
  • 3.3 Research methods
  • 3.4 Sampling and data collection
  • 3.5 Ethical consideration
  • 3.6 Limitations
  • 3.7 Reliability and validity
  • 3.8 Conclusion
• Chapter 4: Findings
  • 4.1 Introduction
  • 4.2 Value and perception of sustainability
  • 4.3 Restaurants impact on the environment and consumer awareness and concern
  • 4.4 Consumers' attitudes and behavioural choices regarding sustainable restaurants and their influencing factors
  • 4.5 Conclusion
• Chapter 5: Conclusion and Recommendations
  • 5.1 Introduction
  • 5.2 Summary and discussion of findings
  • 5.3 Further research
  • 5.4 Recommendations

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This dissertation explores the values and perceptions of diners in relation to sustainability and analyzes the impact of these perceptions on their dining decisions. It aims to critically assess whether a restaurant's commitment to sustainable practices influences customer behavior and whether consumers' attitudes towards dining out have shifted towards a more responsible approach. The dissertation investigates several key themes:

• The evolution of the concept of sustainability throughout history.
• Consumer awareness and concern regarding the environmental impact of the restaurant industry.
• Factors that influence consumer choices towards sustainable dining options.
• The impact of a restaurant's sustainable practices on customer behavior.
• The potential for the restaurant industry to encourage diners to adopt a more responsible approach.

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 1 provides an introduction to the research topic, outlining the dissertation's objectives and key themes. Chapter 2 presents a comprehensive review of relevant literature on sustainability, including its historical development, consumer perceptions, and the environmental impact of the restaurant industry. It also explores factors that influence consumer choices towards sustainable dining options. Chapter 3 details the research methodology used in the study, including the research paradigm, methods, sampling, data collection, ethical considerations, limitations, and reliability and validity of the data. Chapter 4 presents the findings of the study based on a survey of 417 restaurant diners and interviews with industry stakeholders. This chapter examines diner perceptions of sustainability, their awareness of the environmental impact of the restaurant industry, and the factors that influence their dining choices.

Schlüsselwörter (Keywords)

This dissertation focuses on the intersection of consumer behavior and sustainability in the restaurant industry. Key terms and concepts explored include sustainable practices, consumer awareness, environmental impact, decision-making, consumer attitudes, and responsible dining. The research investigates the influence of a restaurant's sustainable practices on customer behavior and examines the potential for the restaurant industry to promote more sustainable dining habits.