How will Generation Y’s Skill in Network Marketing impact ‘Purchase Social Responsibility’ in the Automobile Sector in India?

Table of Contents

• Chapter 1 Introduction
• Chapter 2 Literature Review
  • 2.1 – Purchasing Social Responsibility (PSR)
  • 2.2 Automobile Industry and Supply Chain Management
  • 2.3 Network Marketing and Youth in India
  • 2.4 Social Shopping, Crowd Shopping and Online Game and Shopping
  • 2.5 - Customer Relationship Management and Business Intelligence Integration
• Chapter 3 Research Methods
  • 3.1 Statement of Problem
  • 3.2 Objectives of Study
  • 3.3 Scope of Study
  • 3.4 Research Design
  • 3.5 - Preliminary Investigation
  • 3.6 Sources of Data
  • 3.7 Design Structure of Interview
  • 3.7-Importance of Different Phases of Interviews
  • 3.8 Target Sample for Interviews
  • 3.9 - Limitation of the Study
• Chapter 4 Results and Findings
  • 4.1 - Interviews and Connecting Dots
  • 4.2 Results
• Chapter 5 Discussions and Conclusions

Objectives and Key Themes

This Master's thesis explores the impact of Generation Y's skill in network marketing on "Purchase Social Responsibility" (PSR) within the Indian automobile sector. The study aims to understand how this demographic's expertise in digital marketing influences their purchasing decisions, considering ethical and sustainable factors.

• The role of network marketing in shaping consumer behavior among Generation Y
• The influence of social responsibility on purchase decisions in the automobile industry
• The integration of digital marketing strategies in promoting PSR
• The impact of online platforms and social media on consumer awareness and engagement regarding PSR
• The challenges and opportunities for automobile manufacturers in fostering PSR among Generation Y consumers

Chapter Summaries

Chapter 1 introduces the research topic, outlining the significance of understanding Generation Y's influence on PSR in the Indian automobile sector. Chapter 2 delves into a comprehensive literature review, exploring key concepts such as PSR, network marketing, and the Indian automobile industry. The chapter examines the role of social media and online platforms in shaping consumer behavior and promoting ethical consumption.

Chapter 3 presents the research methodology employed in the study, including the statement of the problem, research objectives, and scope. The chapter discusses the data collection methods, target sample, and limitations of the study. Chapter 4 presents the results and findings of the research, analyzing the data collected through interviews and other sources. The chapter highlights key insights into Generation Y's attitudes and preferences regarding PSR in the automobile sector.

Keywords

This research focuses on the key concepts of Purchase Social Responsibility (PSR), Generation Y, network marketing, automobile sector, India, digital marketing, online platforms, consumer behavior, ethical consumption, and sustainable practices. The study explores the intersection of these areas, analyzing how digital marketing strategies and social media influence consumer decision-making within the context of PSR.