Making a difference digitally. E-Commerce in South Africa

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Important Facts about South Africa
• E-Commerce
  • Definition of E-Commerce
  • E-Commerce Landscape in South Africa
  • E-Commerce Companies
  • E-Commerce Companies for this Master Thesis
• Townships
  • Definition of Townships
  • History of South African Townships
  • South African Townships Today
• Education & Unemployment in South Africa
  • Education in South Africa
  • Unemployment in South Africa
  • Youth Unemployment
• Method: Qualitative Research
  • Research Structure
  • Semi-Structured Interviews
  • Interview Partners
  • Interview Questions
  • Analysis of Data
• Results & Analysis
• Discussion
  • Suggested Contributions from the State. A 3-Step-Plan.
  • A Critical Look on the Methodological Approach
  • Future Outlook

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

The thesis aims to explore the potential of e-commerce to reduce unemployment in South African townships. It examines the e-commerce landscape in South Africa, the socioeconomic realities of townships, and the challenges of education and unemployment within the country. The author analyzes data from qualitative research, specifically semi-structured interviews with individuals involved in e-commerce and township communities. The research focuses on the potential for collaboration between e-commerce companies and NGOs to create training programs that enable township residents to find employment in the growing e-commerce sector.

• The impact of e-commerce on unemployment in South African townships
• The socio-economic challenges faced by township residents
• The role of education and skills development in addressing unemployment
• Potential collaborations between e-commerce businesses and NGOs
• The effectiveness of training programs in providing employment opportunities

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction establishes the context for the research, highlighting the socioeconomic inequalities in South Africa and the potential of e-commerce to address these issues. It introduces the research question concerning the impact of e-commerce on township unemployment.

Chapter 1, "Important Facts about South Africa," provides background information on the country's demographics, economy, and social realities. This includes data on income inequality, poverty rates, and the challenges of unemployment, particularly in townships.

Chapter 2, "E-Commerce," explores the definition and development of e-commerce in South Africa. It analyzes the growth of the e-commerce sector, identifies key players, and discusses the potential for employment opportunities within the industry.

Chapter 3, "Townships," delves into the definition, history, and current realities of townships in South Africa. It examines the social, economic, and infrastructure challenges faced by residents, highlighting the need for economic development and job creation within these communities.

Chapter 4, "Education & Unemployment in South Africa," analyzes the state of education and the prevalence of unemployment in South Africa. This chapter examines the relationship between education, skill development, and employment opportunities, particularly for youth and those living in townships.

Chapter 5, "Method: Qualitative Research," outlines the research methodology employed in the thesis. It describes the use of semi-structured interviews, the selection of interview partners, the development of interview questions, and the analysis of data collected.

Schlüsselwörter (Keywords)

E-Commerce, South Africa, Townships, Unemployment, Education, Inequality, Qualitative Research, Training Programs, NGOs, Social Impact.