Corporate Social Engagement in South Africa

Inhaltsverzeichnis (Table of Contents)

• ENSURANCE
• LIST OF ABBREVIATIONS
• LIST OF FIGURES
• INTRODUCTION
• PERSONAL MOTIVATION, RELEVANCE AND HYPOTHESIS
• METHODOLOGY
• LIMITATIONS AND TIMEFRAME
• THEORETICAL FRAMEWORK
• DEVELOPMENT OF CORPORATE ENGAGEMENT
• TERMINOLOGY OF PORTER & KRAMER
• Corporate Philanthropy
• Corporate Philanthropy and Competitive Advantage
• Competitive Advantage and CSR
• Creating Shared Value
• RESEARCH
• SOUTH AFRICAN CONTEXT
• EXPLANATION OF COMPANY SELECTION
• COMPANY ANALYSIS
• DIAGRAMMATIC OVERVIEW
• BEST PRACTICES
• Nestlé
• Vodacom
• SABMiller
• Coca-Cola
• Anglo American
• Woolworths
• Standard Bank
• BMW
• GlaxoSmithKline
• CONCLUSION
• CRITIQUES
• RECOMMENDATION
• OUTLOOK

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis aims to explore how companies operating in South Africa can effectively address social issues through strategic frameworks that create shared value. It investigates the development of corporate engagement and examines the terminology of Porter & Kramer, focusing on concepts such as corporate philanthropy, competitive advantage, corporate social responsibility, and creating shared value. The research analyzes the South African context and specific case studies of companies to understand their approaches to social engagement.
• The evolution of corporate engagement and its impact on social issues.
• The application of Porter & Kramer's framework for creating shared value in South Africa.
• The relationship between corporate social responsibility and competitive advantage.
• The best practices of companies in South Africa that demonstrate a commitment to social engagement.
• The potential for shared value creation through strategic approaches to corporate social engagement.

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction sets the stage for the thesis by presenting personal motivation, the research hypothesis, and the methodology used. It also addresses limitations and timeframe for the research. The theoretical framework delves into the evolution of corporate engagement, outlining the terminology of Porter & Kramer and their concept of Creating Shared Value. The South African context is examined, and the rationale for company selection is explained. Chapter 5 analyzes the case studies of various companies operating in South Africa, including their approaches to social engagement and best practices.

Schlüsselwörter (Keywords)

This thesis examines key terms and concepts related to corporate social engagement in South Africa. Some of these include Corporate Social Responsibility (CSR), Creating Shared Value (CSV), Corporate Social Investment (CSI), Bottom of the Pyramid (BOP), competitive advantage, and strategic frameworks.

Frequently Asked Questions

What is Creating Shared Value (CSV)?

Creating Shared Value is a management strategy developed by Porter & Kramer. It focuses on companies creating measurable economic value by identifying and addressing social problems that intersect with their business.

How does CSR differ from CSV in South Africa?

While Corporate Social Responsibility (CSR) is often seen as philanthropy or compliance, Creating Shared Value (CSV) integrates social improvement directly into the company's competitive strategy and business model.

Why is corporate engagement crucial in South Africa?

Due to the history of Apartheid, South Africa faces unique social challenges. Businesses play a vital role in economic development and social stability through strategic engagement.

Which companies are analyzed as best practices?

The thesis examines several major corporations, including Nestlé, Vodacom, SABMiller, Coca-Cola, Anglo American, Woolworths, Standard Bank, BMW, and GlaxoSmithKline.

What is the "Bottom of the Pyramid" (BOP) concept?

The BOP concept refers to the largest but poorest socio-economic group. The thesis explores how companies can create value by providing affordable products and services to this segment in emerging economies.